Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...
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Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...
How to Go Viral: A Look at Social Media Success Stories
The Brand Behavior
1 hour 5 minutes
8 months ago
How to Go Viral: A Look at Social Media Success Stories
Summary In this episode of the Brand Behavior podcast, host Juntae DeLane and a panel of marketing experts discuss the intricacies of viral marketing campaigns. They explore the elements that contribute to virality, including authenticity, storytelling, and the importance of understanding the audience. The conversation also delves into personal branding, the role of data in marketing strategies, and the significance of being prepared for viral moments. The panel evaluates various marketing ca...
The Brand Behavior
Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...
