Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...
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Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...
The Role of Emotional Branding: How to Make Customers Care
The Brand Behavior
42 minutes
5 months ago
The Role of Emotional Branding: How to Make Customers Care
Summary In this episode of Brand Behavior, host Juntae DeLane explores the critical role of emotional branding in today's marketplace. Joined by experts Nataly Chigireva and Richard Yumang, the discussion delves into authentic storytelling, data-driven insights, and the importance of community building. The conversation highlights how brands can create deeper emotional connections with consumers through multi-sensory experiences and by navigating social issues authentically. The episode concl...
The Brand Behavior
Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...
