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The AdExpert Podcast

Sam

61 episodes

4 days ago

As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search. Here’s what you’ll learn: Why Google says ads are central to its AI-driven search futureHow new ad formats like conversational and visual ads will appear in AI interfacesWhat “Sponsored” placements mean for trust and transparencyHow AI-driven search is expand...

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As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search. Here’s what you’ll learn: Why Google says ads are central to its AI-driven search futureHow new ad formats like conversational and visual ads will appear in AI interfacesWhat “Sponsored” placements mean for trust and transparencyHow AI-driven search is expand...

Show more...

Episodes (20/61)

The AdExpert Podcast

Google Confirms Ads Are Here to Stay in AI-Powered Search: What Marketers Need to Know

As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search. Here’s what you’ll learn: Why Google says ads are central to its AI-driven search futureHow new ad formats like conversational and visual ads will appear in AI interfacesWhat “Sponsored” placements mean for trust and transparencyHow AI-driven search is expand...

5 days ago

11 minutes

The AdExpert Podcast

Mobile SEO Best Practices for 2025: Boost Rankings With Speed, Voice Search, and Mobile Optimization

In this episode, we explore the most effective mobile SEO strategies for 2025 to help your website rank higher, load faster, and deliver a seamless user experience. Learn how to stay ahead as mobile-first indexing and voice search dominate the SEO landscape. Here’s what you’ll learn: Why mobile-first indexing is critical for your site’s search performanceHow to optimize for mobile speed using image compression and lazy loadingTips for creating mobile-friendly content that’s easy to scan and r...

2 weeks ago

12 minutes

The AdExpert Podcast

How to Choose the Right Marketing Attribution Model: A Complete Guide to Smarter Budget Decisions

This episode breaks down how to choose the best marketing attribution model for your business goals, funnel length, and channel mix. Learn how to measure what truly drives conversions and make data-backed marketing decisions that maximize ROI. In this episode, you’ll learn: The key differences between single-touch, linear, time decay, position-based, shaped, and data-driven attribution modelsHow to match an attribution model to your funnel complexity and sales cycle lengthWhy data maturity an...

2 weeks ago

14 minutes

The AdExpert Podcast

How to Structure a Perfect Google Ads Campaign: Proven Tips to Boost Relevance, Quality Score, and ROI

Learn how to build a well-structured Google Ads campaign that drives results and reduces wasted spend. This episode breaks down every step of campaign setup, from defining goals to optimizing bids for better performance. You’ll discover how to: Match your campaign type to business goals for higher-intent trafficOrganize campaigns and ad groups to improve ad relevance and managementUse broad, phrase, and exact match keywords effectivelyAdd negative keywords to eliminate irrelevant clicks and s...

3 weeks ago

12 minutes

The AdExpert Podcast

Build an Evergreen Paid Traffic Campaign: Long-Term Strategies for Consistent, Cost-Effective Results

Learn how to create a sustainable paid traffic campaign that drives results year-round. This episode breaks down how to combine keyword research, evergreen content, and smart optimization to keep your campaigns profitable and relevant over time. In this episode, you’ll discover: What makes a paid traffic campaign “evergreen”How to find long-term, high-performing keywordsWays to create timeless content that attracts consistent trafficTips for aligning paid ads with your evergreen content strat...

3 weeks ago

13 minutes

The AdExpert Podcast

Align Sales Funnels With Paid Advertising: Guide Customers From Click to Conversion

Learn how to connect your paid advertising strategy with your sales funnel to move prospects smoothly from awareness to purchase. This episode breaks down how to match ad types, copy, and landing pages with each stage of the funnel for maximum ROI. In this episode, you’ll discover: How to map paid ads to each stage of the funnel for better targetingThe best ad formats for awareness, consideration, and conversionWhy building detailed buyer personas improves ad performanceHow to tailor ad messa...

1 month ago

14 minutes

The AdExpert Podcast

Build Trust and Authority in a Crowded Market: Proven Strategies to Become a Thought Leader

Standing out in a competitive market starts with trust. In this episode, we explore how brands can build credibility, authority, and long-term loyalty through strategic content and authentic engagement. Listeners will learn how to: Identify audience pain points and create valuable content that solves real problemsUse case studies and testimonials to strengthen social proofLeverage social media to increase visibility and build authorityDevelop a consistent, long-term content marketing strategy...

1 month ago

11 minutes

The AdExpert Podcast

Improve Your Google Ads Quality Score: Proven Tips to Boost Ad Relevance, CTR, and Lower CPC

Want to get better results from your Google Ads campaigns? In this episode, we break down exactly how to improve your Quality Score so you can boost ad performance, increase relevance, and lower your cost-per-click. You’ll learn how to: Understand the key factors that affect your Quality ScoreImprove ad relevance with keyword insertion and focused ad copyOptimize your landing page experience for speed and clarityBoost your expected CTR with strong calls-to-action and ad testingUse negative ke...

1 month ago

12 minutes

The AdExpert Podcast

Is Reddit Dead for SEO and ChatGPT? What Marketers Need to Know in 2025

In this episode, we unpack why Reddit’s sudden disappearance from ChatGPT citations doesn’t mean it’s over for SEO or AI influence. You’ll discover what really caused Reddit’s drop in AI visibility and why it remains a powerful force for marketers in Google Search. Here’s what you’ll learn: Why Reddit’s ChatGPT citations fell sharply in September 2025How Google’s algorithm changes impacted AI-generated search resultsWhy Reddit’s SEO strength in Google remains untouchedWhat Reddit’s data partn...

1 month ago

13 minutes

The AdExpert Podcast

How Testing in Google Ads Optimization Boosts CTR, Conversions, and ROI

Testing is the secret to improving Google Ads performance and maximizing return on investment. In this episode, we break down how smart testing strategies help you move beyond guesswork and make data-driven decisions that deliver real results. Listeners will learn: Why testing is critical for optimizing Google Ads campaignsHow split testing headlines, CTAs, and formats improves ad performanceThe importance of tracking CTR, CPC, and conversion ratesHow landing page tests increase engagement an...

1 month ago

14 minutes

The AdExpert Podcast

How to Use First-Party Data for Better Retargeting: Boost Conversions and Customer Loyalty

This episode explores how businesses can leverage first-party data to create more effective, personalized retargeting campaigns. By using insights from website activity, CRM systems, and social media, marketers can improve targeting, boost conversions, and strengthen customer relationships. Listeners will learn: Why first-party data is more reliable than third-party dataHow to segment audiences based on purchase history and behaviorsWays to use CRM insights to predict customer needsHow social...

1 month ago

13 minutes

The AdExpert Podcast

The Role of Content Marketing in SEO Strategy: How to Boost Rankings, Visibility, and Engagement

In this episode, we break down how content marketing and SEO work together to strengthen your online presence and drive results. You’ll learn why creating high-quality, keyword-optimized content is essential for improving search rankings and building audience trust. Here’s what you’ll discover in this episode: How content marketing drives SEO by targeting relevant keywordsWhy structured, valuable content enhances user experienceThe role of backlinks and shares in building authority and credib...

1 month ago

15 minutes

The AdExpert Podcast

How to Set Up Remarketing Campaigns That Actually Convert: A Step-by-Step Guide for Marketers

This episode breaks down how to create remarketing campaigns that turn past visitors into paying customers. You’ll learn the exact steps to build campaigns that boost ROI, improve conversion rates, and keep your brand top of mind. What you’ll learn: Why remarketing campaigns drive higher conversions compared to cold adsHow to segment audiences like cart abandoners and product viewersThe importance of using pixels and tracking tags to build remarketing listsBest practices for designing ads wit...

1 month ago

14 minutes

The AdExpert Podcast

Why Website Speed Matters for Digital Marketing Success: Boost Rankings, Conversions, and User Experience

In this episode, you’ll learn why website speed is a critical factor in digital marketing success and how a fast-loading site impacts everything from SEO to user engagement. You’ll discover: Why slow websites drive users away and hurt trustHow speed directly improves user experience and satisfactionThe connection between fast load times and higher conversion ratesWhy search engines reward faster websites with better rankingsCommon mistakes that slow sites down, like large images and poor host...

1 month ago

14 minutes

The AdExpert Podcast

How to Create an Effective Online Sales Funnel: Step-by-Step Guide to Converting Leads into Loyal Customers

In this episode, we break down exactly how to build an effective online sales funnel that guides potential customers from awareness to loyalty while boosting conversions at every stage. You’ll learn: How to define your audience and map their customer journeySmart content strategies for awareness, interest, decision, and retentionHow to use lead magnets and email sequences to build trustTips for optimizing landing pages and CTAs for higher conversionsPost-purchase strategies to encourage loyal...

2 months ago

13 minutes

The AdExpert Podcast

How AI Will Shape Digital Marketing in 2025: Trends, Tools, and Strategies

In this episode, we explore how artificial intelligence is transforming digital marketing in 2025. From faster content creation to smarter planning and real-time personalization, AI is giving businesses powerful tools to connect with customers and stay ahead of the competition. You’ll learn: How predictive analytics makes campaign planning smarterWhy generative AI speeds up content creation but still needs a human touchHow real-time personalization boosts engagement across platformsThe role o...

2 months ago

9 minutes

The AdExpert Podcast

Google Avoids Chrome Breakup: What the Antitrust Ruling Means for SEO and the Future of Search

In this episode, we break down the latest U.S. antitrust ruling that spared Google from a Chrome breakup and what it means for SEO, marketers, and the future of search. You’ll learn: Why keeping Chrome is a big win for Google and the SEO industryHow the ruling blocks exclusive search deals and forces limited data-sharing with competitorsWhat this means for the rise of Bing, DuckDuckGo, and AI-driven search toolsWhy search competition is intensifying beyond GoogleHow to future-proof your SEO s...

2 months ago

12 minutes

The AdExpert Podcast

How to Perform a Local SEO Audit: Step-by-Step Guide to Boost Your Website’s Visibility

In this episode, we break down how to run a complete local SEO audit to improve your online visibility and attract more local customers. From your Google Business Profile to backlinks and reviews, you’ll learn the key steps that make a real difference in search rankings. You’ll learn: How to review and optimize your Google Business Profile for accuracy and trustWhy local keywords in content, headings, and meta tags are critical for rankingSimple on-page SEO fixes to improve user experience an...

2 months ago

13 minutes

The AdExpert Podcast

SEO for Google Search vs. ChatGPT: Key Differences Every Business Must Know

In this episode, we break down the critical differences between SEO for Google Search and SEO for ChatGPT and why optimizing for both is now essential in 2025. You’ll learn: How Google acts as a link-driven search engine, while ChatGPT functions as an answer engineWhy backlinks, domain authority, and site quality matter for Google, but mentions, schema markup, and consistent business listings drive ChatGPT visibilityThe differences in local SEO: Google Business Profile vs. Bing, Apple Maps, a...

2 months ago

15 minutes

The AdExpert Podcast

How to Combine SEO and PPC for Maximum Growth: Strategies for Higher Conversions

In this episode, we explore how combining SEO and PPC can supercharge your digital marketing strategy. By aligning paid and organic efforts, you can boost visibility, lower costs, and drive both immediate and long-term growth. You’ll learn: Why integrating SEO and PPC improves performance across both channelsHow PPC keyword data can strengthen your organic content strategyWays SEO helps improve ad efficiency with higher landing page quality scoresTips for optimizing landing pages to increase ...

2 months ago

13 minutes