As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search. Here’s what you’ll learn: Why Google says ads are central to its AI-driven search futureHow new ad formats like conversational and visual ads will appear in AI interfacesWhat “Sponsored” placements mean for trust and transparencyHow AI-driven search is expand...
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As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search. Here’s what you’ll learn: Why Google says ads are central to its AI-driven search futureHow new ad formats like conversational and visual ads will appear in AI interfacesWhat “Sponsored” placements mean for trust and transparencyHow AI-driven search is expand...
How Testing in Google Ads Optimization Boosts CTR, Conversions, and ROI
The AdExpert Podcast
14 minutes
1 month ago
How Testing in Google Ads Optimization Boosts CTR, Conversions, and ROI
Testing is the secret to improving Google Ads performance and maximizing return on investment. In this episode, we break down how smart testing strategies help you move beyond guesswork and make data-driven decisions that deliver real results. Listeners will learn: Why testing is critical for optimizing Google Ads campaignsHow split testing headlines, CTAs, and formats improves ad performanceThe importance of tracking CTR, CPC, and conversion ratesHow landing page tests increase engagement an...
The AdExpert Podcast
As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search. Here’s what you’ll learn: Why Google says ads are central to its AI-driven search futureHow new ad formats like conversational and visual ads will appear in AI interfacesWhat “Sponsored” placements mean for trust and transparencyHow AI-driven search is expand...
