As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search. Here’s what you’ll learn: Why Google says ads are central to its AI-driven search futureHow new ad formats like conversational and visual ads will appear in AI interfacesWhat “Sponsored” placements mean for trust and transparencyHow AI-driven search is expand...
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As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search. Here’s what you’ll learn: Why Google says ads are central to its AI-driven search futureHow new ad formats like conversational and visual ads will appear in AI interfacesWhat “Sponsored” placements mean for trust and transparencyHow AI-driven search is expand...
How to Combine SEO and PPC for Maximum Growth: Strategies for Higher Conversions
The AdExpert Podcast
13 minutes
2 months ago
How to Combine SEO and PPC for Maximum Growth: Strategies for Higher Conversions
In this episode, we explore how combining SEO and PPC can supercharge your digital marketing strategy. By aligning paid and organic efforts, you can boost visibility, lower costs, and drive both immediate and long-term growth. You’ll learn: Why integrating SEO and PPC improves performance across both channelsHow PPC keyword data can strengthen your organic content strategyWays SEO helps improve ad efficiency with higher landing page quality scoresTips for optimizing landing pages to increase ...
The AdExpert Podcast
As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search. Here’s what you’ll learn: Why Google says ads are central to its AI-driven search futureHow new ad formats like conversational and visual ads will appear in AI interfacesWhat “Sponsored” placements mean for trust and transparencyHow AI-driven search is expand...
