As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search. Here’s what you’ll learn: Why Google says ads are central to its AI-driven search futureHow new ad formats like conversational and visual ads will appear in AI interfacesWhat “Sponsored” placements mean for trust and transparencyHow AI-driven search is expand...
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As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search. Here’s what you’ll learn: Why Google says ads are central to its AI-driven search futureHow new ad formats like conversational and visual ads will appear in AI interfacesWhat “Sponsored” placements mean for trust and transparencyHow AI-driven search is expand...
How to Set Up Remarketing Campaigns That Actually Convert: A Step-by-Step Guide for Marketers
The AdExpert Podcast
14 minutes
1 month ago
How to Set Up Remarketing Campaigns That Actually Convert: A Step-by-Step Guide for Marketers
This episode breaks down how to create remarketing campaigns that turn past visitors into paying customers. You’ll learn the exact steps to build campaigns that boost ROI, improve conversion rates, and keep your brand top of mind. What you’ll learn: Why remarketing campaigns drive higher conversions compared to cold adsHow to segment audiences like cart abandoners and product viewersThe importance of using pixels and tracking tags to build remarketing listsBest practices for designing ads wit...
The AdExpert Podcast
As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search. Here’s what you’ll learn: Why Google says ads are central to its AI-driven search futureHow new ad formats like conversational and visual ads will appear in AI interfacesWhat “Sponsored” placements mean for trust and transparencyHow AI-driven search is expand...
