A personal update about pausing the podcast until 2026, plus how to stay connected on our new Instagram: https://www.instagram.com/the360degreemarketingshow/ :)
Ever wonder what product marketing actually looks like inside HubSpot? In this episode (VIDEO ONLY ON YOUTUBE), I chat with Alex Rainford, PMM for Sales Hub, about what it really takes to drive pipeline, retention, and revenue in 2025. We get into full-funnel strategy, using AI without the fluff, working cross-functionally, and the PMM skills that actually move the needle. If you're a marketer looking to level up, this one's for you!
Chapters
02:00 – Becoming a full-funnel PMM: acquisition to retention
06:30 – Where product marketing is underestimated
09:30 – Retention & usage: the PMM opportunity
12:40 – When trial conversion stalls: key signals
13:20 – Hiring PMMs: What Hiring Managers Look For
15:30 – Mastering AI & domain expertise in 2025
23:30 – Positioning & messaging, mistakes to avoid
24:30 – Getting your seat at the revenue table
28:00 – The future of PMM: AI, collaboration & product
🔗 Listen & Subscribe
🎙️ The 360° Marketing Show with Anusha Kannan Hub:
anushakannan.com/the-360degree-marketing-show-with-anushakannan
🧠 Explore the 360° Nucleus (Resource Hub):
anushakannan.com/360nucleus
✉️ Newsletter – Context Switch
📧 Sign up to receive Anusha’s newsletters:
anushakannan.com/newsletter
🌐 Socials
💼 LinkedIn – Anusha:
linkedin.com/in/anusharameshkannan
💼 LinkedIn – The 360° Marketing Show:
linkedin.com/in/ the360marketingshowwithanushakannan
📸 Instagram (BTS):
instagram.com/anusha_rameshkannan
🎵 TikTok:
tiktok.com/@anusharameshkannan
▶️ YouTube Channel:
@PivotwithAnushaKannan
ALEX RAINFORD: LINKEDIN: https://www.linkedin.com/in/a-rainford/
👀 Featured episode: Anusha on AMA Boston’s Talking Marketing
Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7
🎵 Theme Song Code
Code: DZBHXH6X1SGHZV5E,
ITVWDILTDI5MA2V7
tags: B2B marketing 2025, GTM strategy, vertical marketing, product marketing, SaaS marketing, FP&A for marketers, marketing ROI, pipeline marketing, demand generation, CFO marketing alignment, CAC payback, GTM trends 2025, marketing analytics, marketing podcast, full-stack marketing, Anusha Kannan, marketing leadership, content marketing, customer marketing, AI in marketing, Context Switch newsletter, brand building, marketing operations, community-led growth, marketing psychology, founder marketing, marketing careers, growth marketing, email marketing, startup marketing, marketing advice, marketing automation, AI content strategy, solopreneur podcast, HubSpot PMM, PMM skills, HubSpot careers, product-led growth, go to market strategy, retention marketing, product marketing tips, full funnel marketing
Why adoption doesn't mean product-market fit or revenue growth, and how GTM teams miss the conversion gap.
--------------------------------------------------------------------
🔗 Listen & Subscribe
🎙️ The 360° Marketing Show with Anusha Kannan Hub:
anushakannan.com/the-360degree-marketing-show-with-anushakannan
------------------------------------------------------------------------------------------------------------------
🧠 Explore the 360° Nucleus (Resource Hub):
anushakannan.com/360nucleus
------------------------------------------------------------------------------------------------------------------
✉️ Newsletter – Context Switch
📧 Sign up to receive Anusha’s newsletters:
anushakannan.com/newsletter
---------------------------------------------------------------------
🌐 Socials
💼 LinkedIn – Anusha:
linkedin.com/in/anusharameshkannan
💼 LinkedIn – The 360° Marketing Show:
linkedin.com/in/ the360marketingshowwithanushakannan
📸 Instagram (BTS):
instagram.com/anusha_rameshkannan
🎵 TikTok:
tiktok.com/@anusharameshkannan
▶️ YouTube Channel:
@PivotwithAnushaKannan
---------------------------------------------------------------------
👀 Featured episode: Anusha on AMA Boston’s Talking Marketing
Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7
---------------------------------------------------------------------
🎵 Theme Song Code
Code: DZBHXH6X1SGHZV5E,
ITVWDILTDI5MA2V7
tags: product-led growth, PLG onboarding, SaaS activation, B2B marketing strategy, GTM execution, SaaS retention, marketing funnels, activation metrics, user onboarding, customer lifecycle, marketing, full-stack marketing, marketing podcast, Anusha Kannan, B2B marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, AI in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, B2B content, growth marketing, Context Switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, AI content strategy, marketing automation.
THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleus
B2B marketing in 2025 isn’t about more leads, it’s about smarter strategy, tighter spend, & owning the pipeline. In this episode, we break down what top marketers are doing differently to align with finance, go deeper with verticals, and prove real ROI!
T I M E S T A M P S:
00:36 – Why Vertical GTM Is Outperforming Broad Plays
Frictionless targeting, personalization that converts, and faster pipeline growth.
02:53 – How FP&A Is Reshaping Marketing Strategy
Collaborating with finance, building “what-if” models, and becoming a growth advisor.
04:30 – Pipeline Is the New North Star
Moving beyond vanity metrics, aligning with sales, and owning revenue outcomes.
06:24 – Next-Level Segmentation (That Most Marketers Miss)
Behavioral + financial filters on top of industry verticals for smarter targeting.
07:14 – Final Takeaways & Resources
Go narrow, partner with finance, track real metrics &and grab the free guide!
🔗 Listen & Subscribe
🎙️ The 360° Marketing Show with Anusha Kannan Hub:
anushakannan.com/the-360degree-marketing-show-with-anushakannan
🧠 Explore the 360° Nucleus (Resource Hub):
anushakannan.com/360nucleus
✉️ Newsletter – Context Switch
📧 Sign up to receive Anusha’s newsletters:
anushakannan.com/newsletter
🌐 Socials
💼 LinkedIn – Anusha:
linkedin.com/in/anusharameshkannan
💼 LinkedIn – The 360° Marketing Show:
linkedin.com/in/ the360marketingshowwithanushakannan
📸 Instagram (BTS):
instagram.com/anusha_rameshkannan
🎵 TikTok:
tiktok.com/@anusharameshkannan
▶️ Pivot with Anusha Kannan: https://open.spotify.com/show/1lCcjGlE0JdGDrdimT6qVv?si=ac56cc8670e34d6e
👀 Featured episode: Anusha on AMA Boston’s Talking Marketing
Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7
🎵 Theme Song Code
Code: DZBHXH6X1SGHZV5E,
ITVWDILTDI5MA2V7
tags: B2B marketing 2025, GTM strategy, vertical marketing, product marketing, SaaS marketing, FP&A for marketers, marketing ROI, pipeline marketing, demand generation, CFO marketing alignment, CAC payback, GTM trends 2025, marketing analytics, marketing podcast, full-stack marketing, Anusha Kannan, marketing leadership, content marketing, customer marketing, ai in marketing, context switch newsletter, brand building, marketing operations, community-led growth, marketing psychology, founder marketing, marketing careers, growth marketing, email marketing, startup marketing, marketing advice, marketer to founder, marketing automation, ai content strategy, solopreneur podcast
→ Download the PLG Activation Audit: https://www.anushakannan.com/360nucleus "You promised marriage. They came for coffee." That’s the mistake most PLG (product-led growth) strategies make...overpromising transformation before the user even knows what your product does!!
In this episode, Anusha Ramesh Kannan breaks down why your SaaS activation flow might be failing, and how to fix it using the Promise → Path → Payoff framework.
You’ll learn:
✅ Why is activation your biggest conversion bottleneck
✅ How to design onboarding like a GTM strategist, not just a product team
✅ What micro-moments drive real retention
⏰ TIMESTAMPS
00:47 – The PLG Activation Problem No One Talks About
01:22 – Your Promise Disappears After Login
02:10 – Why PLG Products Lose Users in Week One
02:31 – This Isn’t Just UX, It’s a GTM Failure Activation is not a design issue. It’s a go-to-market misalignment.
02:48 – The Notion Example: Coffee Before Commitment How Notion nailed PLG activation by doing this first!
03:40 – Why Your ‘Best Features’ Might Be Useless Stop leading with what you think is great, focus on what the user needs right now.
04:00 – [Framework] Promise → Path → Payoff The 3-step PLG onboarding framework that fixes activation breakdowns.
04:30 – The ‘Promise’ Test: Can You Deliver Fast Enough?
05:09 – The ‘Path’ Layer: GTM-Driven Onboarding
05:46 – Personalization That Converts: Airtable
06:02 – Activation Is About Progress, Not Features Let users feel the win. Make them the hero, not your product.
06:20 – The ‘Payoff’ Layer: Feedback That Reinforces Value Use micro-moments like “You saved 2 hours” to increase perceived ROI.
07:01 – Retention Starts at Activation The top predictor of churn: users who never saw early value.
07:31 – Optimize for Curiosity, Not Commitment
08:12 – Get the Free PLG Activation Audit + Prompt Pack Available at: anushakannan.com/360nucleus
🔗 Listen & Subscribe 🎙️ The 360° Marketing Show with Anusha Kannan Hub: anushakannan.com/the-360degree-marketing-show-with-anushakannan
🧠 Explore the 360° Nucleus (Resource Hub): anushakannan.com/360nucleus
✉️ Newsletter – Context Switch 📧 Sign up to receive Anusha’s newsletters: anushakannan.com/newsletter
🌐 Socials 💼 LinkedIn – Anusha: linkedin.com/in/anusharameshkannan 💼 LinkedIn – The 360° Marketing Show: linkedin.com/in/ the360marketingshowwithanushakannan 📸 Instagram (BTS): instagram.com/anusha_rameshkannan 🎵 TikTok: tiktok.com/@anusharameshkannan ▶️ YouTube Channel: @PivotwithAnushaKannan
👀 Featured episode: Anusha on AMA Boston’s Talking Marketing Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7
🎵 Theme Song Code Code: DZBHXH6X1SGHZV5E, ITVWDILTDI5MA2V7 tags: product-led growth, PLG onboarding, SaaS activation, B2B marketing strategy, GTM execution, SaaS retention, marketing funnels, activation metrics, user onboarding, customer lifecycle, marketing, full-stack marketing, marketing podcast, Anusha Kannan, B2B marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, AI in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, B2B content, growth marketing, Context Switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, AI content strategy, marketing automation
THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleus
Most B2B brands are still selling like it's 2016.
Meanwhile, your buyers? They're behaving like consumers with higher expectations and zero patience!!
In this episode, we break down the real reason B2B is shifting and what your team needs to do next :)
🔗 Listen & Subscribe
🎙️ The 360° Marketing Show with Anusha Kannan Hub:
anushakannan.com/the-360degree-marketing-show-with-anushakannan
🧠 Explore the 360° Nucleus (Resource Hub):
anushakannan.com/360nucleus
✉️ Newsletter – Context Switch
📧 Sign up to receive Anusha’s newsletters:
anushakannan.com/newsletter
🌐 Socials
💼 LinkedIn – Anusha:
linkedin.com/in/anusharameshkannan
💼 LinkedIn – The 360° Marketing Show:
linkedin.com/in/ the360marketingshowwithanushakannan
📸 Instagram (BTS):
instagram.com/anusha_rameshkannan
🎵 TikTok:
tiktok.com/@anusharameshkannan
▶️ YouTube Channel:
👀 Featured episode: Anusha on AMA Boston’s Talking Marketing
Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7
🎵 Theme Song Code
Code: DZBHXH6X1SGHZV5E,
ITVWDILTDI5MA2V7
tags: marketing, full-stack marketing, marketing podcast, anusha kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation
Storytelling, burnout & broken UX, all while I chop onions. Welcome to Kitchen Marketing™ (just a segment by The 360° Marketing Show with Anusha Kannan)
This isn’t your usual podcast episode. I was mid-cooking (yes, quinoa included) when a wave of thoughts hit about the current state of marketing, so I hit record. No script. No setup. Just real talk!!
In this vlog-style episode, I share:
• Why marketing feels soul-deep exhausting lately
• The disconnect between brand messaging and real product experience
• Why storytelling still wins (science backs it)
• What happens when even top SaaS brands create burnout by design
• And how we can shift toward connection over performance
Whether you're a marketer, founder, creative—or just feeling the noise—I hope this helps you breathe a little deeper.
👇 Let me know in the comments: Which part hit home for you?
T I M E S T A M P S
00:00 – Welcome to Kitchen Marketing™ (onions + thoughts incoming)
01:15 – Why marketing feels soul-deep exhausting
03:10 – The science behind why storytelling still works
04:43 – "Proof" ≠ resonance: the problem with case studies + testimonials
05:41 – Personal rant: When top SaaS tools create burnout by design
06:36 – Messaging vs experience → where brands break trust
08:03 – Real marketing ≠ hype → it's matchmaking
09:18 – Loud content vs. deep context: what *actually* builds loyalty
10:30 – Marketing as experience, not just sales
11:00 – Why I started this podcast (and how it keeps me thinking)
12:56 – Relevance is greater than virality (and a quinoa lesson to close)
THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleus#:~:text=GUIDE%3A%20EPISODE%204-,Companion%20Guides,-TL%3BDRs%20of
🔗 Listen & Subscribe
🎙️ The 360° Marketing Show with Anusha Kannan Hub:
anushakannan.com/the-360degree-marketing-show-with-anushakannan
🎧 The Pivot to Balance Podcast:
anushakannan.com/the-pivot-to-balance-podcast
🧠 Explore the 360° Nucleus (Resource Hub):
anushakannan.com/360nucleus
✉️ Newsletter – Context Switch
📧 Sign up to receive Anusha’s newsletters:
anushakannan.com/newsletter
🌐 Socials
💼 LinkedIn – Anusha:
linkedin.com/in/anusharameshkannan
💼 LinkedIn – The 360° Marketing Show:
/ the360marketingshowwithanushakannan
📸 Instagram (BTS):
instagram.com/anusha_rameshkannan
🎵 TikTok:
tiktok.com/@anusharameshkannan
▶️ YouTube Channel:
/ @anusharameshkannan
👀 Featured episode: Anusha on AMA Boston’s Talking Marketing
Watch here
🎵 Theme Song Code
Code: DZBHXH6X1SGHZV5E,
ITVWDILTDI5MA2V7
tags: marketing, full-stack marketing, marketing podcast, anusha kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation
You don’t need more content.
You need more clarity.
This episode breaks down why nothing you post feels right — even when you're doing everything "right."
Most marketers focus on attention.
The best brands create curiosity.
Here’s the one step most people skip before they ever get attention, trust, or sales.
🎁 Companion Resources for This Episode Download the Free Guide → https://anushakannan.com/360nucleus Download the FREE Question Bank → https://anushakannan.com/360nucleus
✨ Join the newsletter for builders: https://anushakannan.com/newsletter
🔗 Listen & Subscribe
🎙️ The 360° Marketing Show with Anusha Kannan Hub: anushakannan.com/the-360degree-marketing-show-with-anushakannan
🎧 Pivot with Anusha Kannan @PivotwithAnushaKannan
🧠 Explore the 360° Nucleus (Resource Hub): anushakannan.com/360nucleus
✉️ Newsletter – Context Switch 📧 Sign up to receive Anusha’s newsletters: anushakannan.com/newsletter
🌐 Socials
💼 LinkedIn – Anusha: linkedin.com/in/anusharameshkannan
💼 LinkedIn – The 360° Marketing Show: / the360marketingshowwithanushakannan
📸 Instagram (BTS): instagram.com/anusha_rameshkannan
🎵 TikTok: tiktok.com/@anusharameshkannan
▶️ YouTube Channel: / @pivotwithanushakannan
👀 Featured episode: Anusha on AMA Boston’s Talking Marketing Watch here: https://www.youtube.com/watch?v=klH_zfYc8XY
🎵 Theme Song Code Code: DZBHXH6X1SGHZV5E
tags: marketing, full-stack marketing, marketing podcast, anusha kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation
VIDEO ONLY ON YOUTUBE!
Why do customers stop talking about your brand, even when your product works?In this episode of The 360° Marketing Show, Anusha sits down with Virginia Bryant, VP of Customer Marketing at Qualtrics (and formerly at Microsoft, GitHub, and Zendesk), to explore the often-missed power of post-sale marketing! Whether you’re in B2B or SaaS, this episode is packed with value on:- The difference between real advocacy vs reference programs- How to shift from transactional to relationship marketing- Why most brands fail after closing- How to build value-driven customer experiences that lead to loyalty- The role of AI in scaling advocacy without losing authenticity🎧 What’s inside is real talk, from frameworks to examples like Glossier, GitHub, Apple, and Airbnb. If you're in marketing, customer success, or product—this one’s for you!!🎁 Companion Resources for This EpisodeDownload the Free Guide → https://anushakannan.com/360nucleusDownload the FREE AI-Powered Customer Advocacy Scorecard → https://anushakannan.com/360nucleusTake the 2-minute Customer Marketing Survey → https://qualtricsxm7hhx8kp6q.qualtrics.com/jfe/form/SV_4Pzvv6XzRGstRGu✨ Join the newsletter for builders: https://anushakannan.com/newsletterLet’s build marketing that connects. Not just converts! ⏱️ Timestamps:
00:00 – Why do customers stop talking about you?01:12 – Meet Virginia Bryant, VP Customer Marketing at Qualtrics03:40 – What separates great advocacy programs05:42 – Be the advocate for your advocates08:28 – What happens after the sale11:35 – Give value, don’t just ask for it13:06 – What Airbnb + Glossier can teach B2B15:07 – The problem with gated content17:17 – Start with intent, not campaigns20:31 – Why most companies are disconnected23:07 – Customers as people, not logos28:51 – AI + customer marketing: what works, what doesn’t33:43 – Measuring the impact of advocacy36:27 – Do NPS surveys still work?41:12 – How to future-proof customer marketing44:20 – Final thoughts + survey! 🔗 Listen & Subscribe🎙️ The 360° Marketing Show with Anusha Kannan Hub:anushakannan.com/the-360degree-marketing-show-with-anushakannan🎧 Pivot with Anusha Kannan @AnushaRameshKannan 🧠 Explore the 360° Nucleus (Resource Hub):anushakannan.com/360nucleus✉️ Newsletter – Context Switch📧 Sign up to receive Anusha’s newsletters:anushakannan.com/newsletter🌐 Socials💼 LinkedIn – Anusha:linkedin.com/in/anusharameshkannan💼 LinkedIn – The 360° Marketing Show: / the360marketingshowwithanushakannan 📸 Instagram (BTS):instagram.com/anusha_rameshkannan🎵 TikTok:tiktok.com/@anusharameshkannan▶️ YouTube Channel: / @anusharameshkannan Guest Socials💼 LinkedIn – Virginiahttps://www.linkedin.com/in/virginia-bryant-33910712/👀 Featured episode: Anusha on AMA Boston’s Talking MarketingWatch here: https://www.youtube.com/watch?v=klH_zfYc8XY🎵 Theme Song CodeCode: DZBHXH6X1SGHZV5Etags: marketing, full-stack marketing, marketing podcast, anusha kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation
You’re not a bad marketer.
You’re just solving the wrong problems! :)
In this intro episode of The 360° Marketing Show with Anusha Kannan, I’m walking through the mindset shift that changed everything for me, and why most great marketers still feel stuck.
🎯 Download your free companion tools →
anushakannan.com/360nucleus
Next week’s episode? A global [redacted] joins us to unpack how real customer marketing works. 👀
Subscribe, send to a friend, and let’s raise the bar on what smart marketing looks like.
– Anusha
🔗 Listen & Subscribe
🎙️ The 360° Marketing Show with Anusha Kannan Hub:
anushakannan.com/the-360degree-marketing-show-with-anushakannan
🎧 The Pivot to Balance Podcast:
anushakannan.com/the-pivot-to-balance-podcast
🧠 Explore the 360° Nucleus (Resource Hub):
anushakannan.com/360nucleus
✉️ Newsletter – Context Switch
📧 Sign up to receive Anusha’s newsletters:
anushakannan.com/newsletter
🌐 Socials
💼 LinkedIn – Anusha:
linkedin.com/in/anusharameshkannan
💼 LinkedIn – The 360° Marketing Show: https://www.linkedin.com/company/the360marketingshowwithanushakannan/
📸 Instagram (BTS):
instagram.com/anusha_rameshkannan
🎵 TikTok:
tiktok.com/@anusharameshkannan
▶️ YouTube Channel:
https://www.youtube.com/@UC7S-cpcBLxZq4Fk1isROVYg
👀 Featured episode: Anusha on AMA Boston’s Talking Marketing
Watch here
Theme Song Code
Code: DZBHXH6X1SGHZV5E
tags: marketing, full-stack marketing, marketing podcast, anusha kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation
Do you ever feel like you’re doing so much in marketing… but something still feels disconnected?
You’re not alone, and that’s exactly why I created The 360° Marketing Show with Anusha Ramesh Kannan.
Formerly The Marketing Woman Podcast, this show is an evolution:
a full-stack, full-funnel marketing lens for people who want to think clearly about how everything fits together.
We go beyond tactics.
Beyond vanity metrics.
And way beyond niche marketing hot takes.
Every episode zooms in on a specific part of the ecosystem, then zooms back out to show how it all connects.
Because great marketing isn’t about doing more. It’s about thinking better.
🎙️ On this show, you’ll hear:
- Demand gen + brand + content
- AI workflows + systems + storytelling
- Customer marketing, internal marketing, retention
- Real strategy, not recycled frameworks
You’ll also get access to the 360° Nucleus, a free resource hub that includes:
✨ TLDR guides from each episode
✨ AI prompts I actually use
✨ Templates + swipe files
✨ Behind-the-scenes from the book I'm writing
🔗 Listen & Subscribe
🎙️ The 360° Marketing Show with Anusha Kannan Hub:
anushakannan.com/the-360degree-marketing-show-with-anushakannan
🎧 The Pivot to Balance Podcast:
anushakannan.com/the-pivot-to-balance-podcast
🧠 Explore the 360° Nucleus (Resource Hub):
anushakannan.com/360nucleus
✉️ Newsletter – Context Switch
📧 Sign up to receive Anusha’s newsletters:
anushakannan.com/newsletter
🌐 Socials
💼 LinkedIn – Anusha:
linkedin.com/in/anusharameshkannan
💼 LinkedIn – The 360° Marketing Show:
https://www.linkedin.com/company/the360marketingshowwithanushakannan/
📸 Instagram (BTS):
instagram.com/anusha_rameshkannan
🎵 TikTok:
tiktok.com/@anusharameshkannan
▶️ YouTube Channel:
youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
👀 Featured episode: Anusha on AMA Boston’s Talking Marketing
Watch here
🎵 Theme Song Code
Code: DZBHXH6X1SGHZV5E
tags: marketing, full-stack marketing, marketing podcast, anusha kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation
VIDEO EPISODE ONLY ON YOUTUBE!
Tired of building a “community” that turns into a ghost town?
In this episode of The Marketing Woman Podcast, I sat down with Matthew Carnevale, Head of Community at Exit Five, to break down what it really takes to build a high-impact B2B or creator-led community — and why most of them fail.
We cover:
- The difference between an audience and a real community
- Why most communities go silent after launch
- How to increase engagement (even with small groups)
- Monetization strategies: free, paid, hybrid — what works?
- The biggest red flags that signal it’s time to pivot
- How to scale without losing your OG members
Whether you're a startup founder, B2B marketer, or just trying to create a space people actually want to be part of — this one’s packed with actionable insights.
Connect with Matthew: https://www.linkedin.com/in/matthew-carnevale/
Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:
📧 Sign up for the twice-weekly newsletter: https://www.anushakannan.com/emaillist
🎙️ Listen to The Marketing Woman Podcast Hub: https://www.anushakannan.com/themarketingwomanpodcasthub
📝 Apply to be a guest on the podcast: https://www.anushakannan.com/tmw-guest-sign-up
💼 Follow The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/
💼 Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/
🎵 Follow on TikTok: https://www.tiktok.com/@anusharameshkannan
📸 Follow on Instagram (BTS): https://www.instagram.com/anusha_rameshkannan
▶️ Anusha's YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
🎧 The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast
P.S. Ready to elevate your marketing? Let’s keep in touch!
Newsletter: https://www.anushakannan.com/emaillist
Drop your feedback here: https://forms.gle/G1PXkLJ1AtdDUEFg6
👀 Featured Episode Alert!
Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d
VIDEO ONLY ON YOUTUBE! A SERIES FEATURING A UNIQUE PEEK INTO THE WORLD OF VC :)
What if you could raise money… before you even make money?
In this episode of Yappin’ Dollahs, I’m joined by Nomiki Petrolla (founder of PDS Lab + Theanna.io) to talk about how early-stage founders can use data to prove traction, attract investors, and make better decisions—without spending a fortune.
Whether you're bootstrapping or pre-revenue, this convo is packed with examples, frameworks, and zero-BS advice. Nomiki even shares what kind of data actually gets attention from investors (and what doesn't).
👉 You don’t need a massive dashboard. You need data that tells a story.
Watch now—because “not ready yet” is a myth.
Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:
📧 Sign up for the twice-weekly newsletter: https://www.anushakannan.com/emaillist
🎙️ Listen to The Marketing Woman Podcast Hub: https://www.anushakannan.com/themarketingwomanpodcasthub
📝 Apply to be a guest on the podcast: https://www.anushakannan.com/tmw-guest-sign-up
💼 Follow The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/
💼 Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/
🎵 Follow on TikTok: https://www.tiktok.com/@anusharameshkannan
📸 Follow on Instagram (BTS): https://www.instagram.com/anusha_rameshkannan
▶️ Anusha's YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
🎧 The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast
P.S. Ready to elevate your marketing? Let’s keep in touch!
Newsletter: https://www.anushakannan.com/emaillist
Drop your feedback here: https://forms.gle/G1PXkLJ1AtdDUEFg6
👀 Featured Episode Alert!
Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d
VIDEO ONLY ON YOUTUBE! A SERIES FEATURING A UNIQUE PEEK INTO THE WORLD OF VC :)
In this episode of Yappin' Dollahs, I sat down with Isabella Mandis—founder of Girls Into VC, Forbes 30 Under 30 honoree, and Harvard student—In this episode, I sit down with Isabella Mandis, Harvard student and founder of Girls Into VC, to talk about what it really takes to break into venture capital as a student, the reality of being a young founder, and what most people misunderstand about funding.
We dive into:
- The story behind Girls Into VC
- What young women need to know about venture funding
- The truth about VCs, private equity, and who gets funded
- How to build your own community from scratch
If you're a startup founder, student, or just VC-curious, this one’s for you!!
Connect with Isabella: https://www.linkedin.com/in/isabellamandis/
Check out Girls into VC: https://www.girlsintovc.com/
Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:
📧 Sign up for the twice-weekly newsletter: https://www.anushakannan.com/emaillist
🎙️ Listen to The Marketing Woman Podcast Hub: https://www.anushakannan.com/themarketingwomanpodcasthub
📝 Apply to be a guest on the podcast: https://www.anushakannan.com/tmw-guest-sign-up
💼 Follow The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/
💼 Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/
🎵 Follow on TikTok: https://www.tiktok.com/@anusharameshkannan
📸 Follow on Instagram (BTS): https://www.instagram.com/anusha_rameshkannan
▶️ Anusha's YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
🎧 The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast
P.S. Ready to elevate your marketing? Let’s keep in touch!
Newsletter: https://www.anushakannan.com/emaillist
Drop your feedback here: https://forms.gle/G1PXkLJ1AtdDUEFg6
👀 Featured Episode Alert!
Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d
VIDEO ONLY ON YOUTUBE "The Marketing Woman Podcast"
F1 isn’t just a sport, it’s one of the biggest marketing battlegrounds on the planet. In 2025, brands like Red Bull, Louis Vuitton, and Crypto.com are spending millions to be part of the action. But why? And how do F1 teams actually make money beyond racing? We’re breaking down the wild world of F1 sponsorships, AI-driven race strategies, and the insane marketing power of Formula 1. If you love F1, marketing, or just want to know how brands are winning this game, this episode is for you!!
Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:
📧 Sign up for the twice-weekly newsletter: https://www.anushakannan.com/emaillist
🎙️ Listen to The Marketing Woman Podcast Hub: https://www.anushakannan.com/themarketingwomanpodcasthub
📝 Apply to be a guest on the podcast: https://www.anushakannan.com/tmw-guest-sign-up
💼 Follow The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/
💼 Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/
🎵 Follow on TikTok: https://www.tiktok.com/@anusharameshkannan
📸 Follow on Instagram (BTS): https://www.instagram.com/anusha_rameshkannan
▶️ Anusha's YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
🎧 The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast
P.S. Ready to elevate your marketing? Let’s keep in touch!
Newsletter: https://www.anushakannan.com/emaillist
Drop your feedback here: https://forms.gle/G1PXkLJ1AtdDUEFg6
👀 Featured Episode Alert!
Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh8
Image Source: https://www.bbc.com/sport/formula1/articles/c17q9g08krgo 2. https://www.profgalloway.com/f1-is-at-an-inflection-point/ 3. https://gp2-joey.fandom.com/wiki/Bernie_Ecclestone 4. https://www.nytimes.com/athletic/4402239/2023/04/13/f1-formula-one-drive-to-survive-ratings/ 5. https://resident.com/sports-and-entertainment/2025/03/18/louis-vuitton-elevates-formula-1-glory-with-bespoke-trophy-trunk-at-australian-grand-prix6. https://sustainabilitymag.com/renewable-energy/how-aramco-fuels-f1s-race-to-net-zero-with-aston-martin
VIDEO ONLY ON YOUTUBE "The Marketing Woman Podcast"
If you work in marketing, you've probably heard the same concerns.
- Will AI take over marketing jobs
- Should I even bother learning new skills
- How do I stay relevant when AI does everything faster
- AI is not replacing marketers; it is replacing marketers who don’t adapt.
In this episode, we break down what AI can and can’t do in marketing, the high-value skills that will make you irreplaceable, why companies like Salesforce are hiring human salespeople over chatbots, the biggest AI myths that could cost you your career, and how to leverage AI without losing your human edge.
If you want to stay ahead, this is the episode you need to hear.
GET 50 AI-Powered Marketing Prompts to Save You HOURS (And Actually Get Results) https://shop.beacons.ai/anusharkay/c8873a39-eeed-4ff4-8f87-5ed4f21760d0
Let me know your thoughts in the comments and subscribe for more insights on marketing, AI, and the future of work.🔔
Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:
📧 Sign up for the twice-weekly newsletter: https://www.anushakannan.com/emaillist
🎙️ Listen to The Marketing Woman Podcast Hub: https://www.anushakannan.com/themarketingwomanpodcasthub
📝 Apply to be a guest on the podcast: https://www.anushakannan.com/tmw-guest-sign-up
💼 Follow The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/
💼 Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/
🎵 Follow on TikTok: https://www.tiktok.com/@anusharameshkannan
📸 Follow on Instagram (BTS): https://www.instagram.com/anusha_rameshkannan
▶️ Anusha's YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
🎧 The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast
P.S. Ready to elevate your marketing? Let’s keep in touch!
Newsletter: https://www.anushakannan.com/emaillist
Drop your feedback here: https://forms.gle/G1PXkLJ1AtdDUEFg6
👀 Featured Episode Alert!
Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d
VIDEO ONLY ON YOUTUBE "The Marketing Woman Podcast"
I was reading this 1999 marketing book, and I couldn’t believe how relevant one of its lessons still is today. The wild part? Most marketers are still ignoring it.
We’re out here tweaking campaigns, chasing trends, and optimizing ad spend—but brands that actually win? They do something completely different.In this episode, I’m breaking down this forgotten marketing insight and why it might be the one thing that separates the brands people love from the ones they forget.
Let’s talk about it!!
🔔 Subscribe for more marketing insights!
Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:
📧 Sign up for the twice-weekly newsletter: https://www.anushakannan.com/emaillist
🎙️ Listen to The Marketing Woman Podcast Hub: https://www.anushakannan.com/themarketingwomanpodcasthub
📝 Apply to be a guest on the podcast: https://www.anushakannan.com/tmw-guest-sign-up
💼 Follow The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/
💼 Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/
🎵 Follow on TikTok: https://www.tiktok.com/@anusharameshkannan
📸 Follow on Instagram (BTS): https://www.instagram.com/anusha_rameshkannan
▶️ Anusha's YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
🎧 The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast
P.S. Ready to elevate your marketing? Let’s keep in touch!
Newsletter: https://www.anushakannan.com/emaillist
Drop your feedback here: https://forms.gle/G1PXkLJ1AtdDUEFg6
👀 Featured Episode Alert!
Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d
VIDEO ONLY ON YOUTUBE "The Marketing Woman Podcast"
Want to know how top brands turn events into revenue-driving machines? In this episode of The Marketing Woman Podcast, I sit down with Kayla Drake, a seasoned field marketing expert with experience at Apollo.io, Udemy, and Autodesk.
We break down how field marketing fuels B2B growth, the difference between event marketing and field marketing, and how to prove ROI from in-person experiences. If you’re not thinking about field marketing, you might be missing a huge opportunity to drive sales and customer engagement.
If you’re in B2B marketing, sales, or event marketing, this episode is a must-watch!
🔔 Subscribe for more marketing insights!
Follow Kayla Drake: https://www.linkedin.com/in/kayla-d-drake/
Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:
📧 Sign up for the twice-weekly newsletter: https://www.anushakannan.com/emaillist
🎙️ Listen to The Marketing Woman Podcast Hub: https://www.anushakannan.com/themarketingwomanpodcasthub
📝 Apply to be a guest on the podcast: https://www.anushakannan.com/tmw-guest-sign-up
💼 Follow The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/
💼 Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/
🎵 Follow on TikTok: https://www.tiktok.com/@anusharameshkannan
📸 Follow on Instagram (BTS): https://www.instagram.com/anusha_rameshkannan
▶️ Anusha's YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
🎧 The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast
P.S. Ready to elevate your marketing? Let’s keep in touch!
Newsletter: https://www.anushakannan.com/emaillist
Drop your feedback here: https://forms.gle/G1PXkLJ1AtdDUEFg6
👀 Featured Episode Alert!
Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d
VIDEO ONLY AVAILABLE ON YOUTUBE!
Everyone’s talking about AI. Automation. Personalization.And yeah, they matter. But while marketers are busy chasing trends, a much bigger shift is happening, and no one’s talking about it.
In this episode of The Marketing Woman Podcast, we’re diving into the real transformation shaping marketing in 2025. The best brands? They’ve stopped obsessing over lead gen and are playing a completely different game, one that’s making them impossible to ignore!!We’re getting into:
✔️ Why the old-school “funnel” approach is fading fast
✔️ How the smartest brands are keeping customers hooked
✔️ The metrics that actually matter (spoiler: it’s not just clicks and conversions)If you want to stay ahead of the curve and build a brand people actually care about, this episode is for you.
Hit play. Let’s get into it!
Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:
📧 Sign up for the twice-weekly newsletter: https://www.anushakannan.com/emaillist
🎙️ Listen to The Marketing Woman Podcast Hub: https://www.anushakannan.com/themarketingwomanpodcasthub
📝 Apply to be a guest on the podcast: https://www.anushakannan.com/tmw-guest-sign-up
💼 Follow The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/
💼 Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/
🎵 Follow on TikTok: https://www.tiktok.com/@anusharameshkannan
📸 Follow on Instagram (BTS): https://www.instagram.com/anusha_rameshkannan
▶️ Anusha's YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
🎧 The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast
P.S. Ready to elevate your marketing? Let’s keep in touch!
Newsletter: https://www.anushakannan.com/emaillist
Drop your feedback here: https://forms.gle/G1PXkLJ1AtdDUEFg6
👀 Featured Episode Alert!Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d
VIDEO ONLY ON YOUTUBE!
Most B2B case studies don’t work. They’re too generic, too long, and fail to actually help buyers make a decision.
In this episode, we break down:
✔️ The biggest mistakes companies make when writing case studies
✔️ Why most buyers don’t trust them (and how to fix that)
✔️ The psychology behind case studies that actually convert
✔️ How to structure your case studies for multiple decision-makers
✔️ What works in 2025, beyond static PDFsIf your case studies aren’t closing deals, they’re just expensive PDFs collecting dust.
Let’s fix that.
🎧 Watch now to learn how to make B2B case studies a real revenue driver.
Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:
📧 Sign up for the twice-weekly newsletter:
https://www.anushakannan.com/emaillist
🎙️ Listen to The Marketing Woman Podcast Hub:https://www.anushakannan.com/themarketingwomanpodcasthub
📝 Apply to be a guest on the podcast:https://www.anushakannan.com/tmw-guest-sign-up
💼 Follow The Marketing Woman Podcast on LinkedIn:https://www.linkedin.com/company/the-marketing-womanpodcast/
💼 Follow Anusha on LinkedIn:https://www.linkedin.com/in/anusharameshkannan/
🎵 Follow on TikTok:https://www.tiktok.com/@anusharameshkannan
📸 Follow on Instagram (BTS):https://www.instagram.com/anusha_rameshkannan
▶️ Anusha's YouTube Channel:https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
🎧 The Pivot to Balance Podcast:https://www.anushakannan.com/the-pivot-to-balance-podcast
P.S. Ready to elevate your marketing? Let’s keep in touch!
Newsletter: https://www.anushakannan.com/emaillist
Drop your feedback here:https://forms.gle/G1PXkLJ1AtdDUEFg6
👀 Featured Episode Alert!Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d
#B2BMarketing #CaseStudies #DemandGeneration #MarketingStrategy