How Field Marketing Drives B2B Growth | Event Marketing Strategy 2025

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The 360° Marketing Show with Anusha Kannan

Anusha Ramesh Kannan

83 episodes

6 days ago

The 360° Marketing Show with Anusha Kannan is a full-stack, full-funnel marketing podcast that explores how it all connects, from brand and demand to systems, storytelling, customer retention, and strategy. Formerly The Marketing Woman Podcast, this show is for marketers who think beyond tactics and want to understand the whole engine. Each episode brings insights from Anusha and guests who know their domain and how it fits into the bigger picture!! It’s not a niche podcast. It’s a thinking one! → HUB: anushakannan.com/the-360degree-marketing-show-with-anushakannan

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How Field Marketing Drives B2B Growth | Event Marketing Strategy 2025 | E64

The 360° Marketing Show with Anusha Kannan

44 minutes 20 seconds

8 months ago

How Field Marketing Drives B2B Growth | Event Marketing Strategy 2025 | E64

VIDEO ONLY ON YOUTUBE "The Marketing Woman Podcast"

Want to know how top brands turn events into revenue-driving machines? In this episode of The Marketing Woman Podcast, I sit down with Kayla Drake, a seasoned field marketing expert with experience at Apollo.io, Udemy, and Autodesk.

We break down how field marketing fuels B2B growth, the difference between event marketing and field marketing, and how to prove ROI from in-person experiences. If you’re not thinking about field marketing, you might be missing a huge opportunity to drive sales and customer engagement.

Who is Kayla Drake? (Background & Experience)
What is Field Marketing & Why Does It Matter?
Field Marketing vs. Event Marketing – Key Differences
How Events Drive Pipeline & Revenue (Beyond Brand Awareness)
How to Prove ROI in Field Marketing
Best Strategies for Event Follow-Ups & Lead Nurturing
How to Qualify Event Leads & Improve Sales Conversions
The Role of AI in Field Marketing: Help or Hype?
How Startups Can Get Into Field Marketing (Low-Budget Strategy)
The Future of Field Marketing & In-Person Experiences
How Non-Event Marketers Can Apply Field Marketing Tactics
The Reality of Field Marketing – What Most People Don’t Realize
How to Start a Career in Field Marketing
Where to Find Kayla + Final Takeaways

If you’re in B2B marketing, sales, or event marketing, this episode is a must-watch!

🔔 Subscribe for more marketing insights!

Follow Kayla Drake: https://www.linkedin.com/in/kayla-d-drake/

Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:

📧 Sign up for the twice-weekly newsletter: ⁠https://www.anushakannan.com/emaillist⁠

🎙️ Listen to The Marketing Woman Podcast Hub: ⁠https://www.anushakannan.com/themarketingwomanpodcasthub⁠

📝 Apply to be a guest on the podcast: ⁠https://www.anushakannan.com/tmw-guest-sign-up⁠

💼 Follow The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/

💼 Follow Anusha on LinkedIn: ⁠https://www.linkedin.com/in/anusharameshkannan/⁠

🎵 Follow on TikTok: ⁠https://www.tiktok.com/@anusharameshkannan⁠

📸 Follow on Instagram (BTS): ⁠https://www.instagram.com/anusha_rameshkannan⁠

▶️ Anusha's YouTube Channel: ⁠https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg⁠

🎧 The Pivot to Balance Podcast: ⁠https://www.anushakannan.com/the-pivot-to-balance-podcast

⁠P.S. Ready to elevate your marketing? Let’s keep in touch!

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Drop your feedback here: ⁠https://forms.gle/G1PXkLJ1AtdDUEFg6⁠

👀 Featured Episode Alert!

Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: ⁠https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d