Storytelling, burnout & broken UX, all while I chop onions. Welcome to Kitchen Marketing™ (just a segment by The 360° Marketing Show with Anusha Kannan)
This isn’t your usual podcast episode. I was mid-cooking (yes, quinoa included) when a wave of thoughts hit about the current state of marketing, so I hit record. No script. No setup. Just real talk!!
In this vlog-style episode, I share:
• Why marketing feels soul-deep exhausting lately
• The disconnect between brand messaging and real product experience
• Why storytelling still wins (science backs it)
• What happens when even top SaaS brands create burnout by design
• And how we can shift toward connection over performance
Whether you're a marketer, founder, creative—or just feeling the noise—I hope this helps you breathe a little deeper.
👇 Let me know in the comments: Which part hit home for you?
T I M E S T A M P S
00:00 – Welcome to Kitchen Marketing™ (onions + thoughts incoming)
01:15 – Why marketing feels soul-deep exhausting
03:10 – The science behind why storytelling still works
04:43 – "Proof" ≠ resonance: the problem with case studies + testimonials
05:41 – Personal rant: When top SaaS tools create burnout by design
06:36 – Messaging vs experience → where brands break trust
08:03 – Real marketing ≠ hype → it's matchmaking
09:18 – Loud content vs. deep context: what *actually* builds loyalty
10:30 – Marketing as experience, not just sales
11:00 – Why I started this podcast (and how it keeps me thinking)
12:56 – Relevance is greater than virality (and a quinoa lesson to close)
THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleus#:~:text=GUIDE%3A%20EPISODE%204-,Companion%20Guides,-TL%3BDRs%20of
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👀 Featured episode: Anusha on AMA Boston’s Talking Marketing
Watch here
🎵 Theme Song Code
Code: DZBHXH6X1SGHZV5E,
ITVWDILTDI5MA2V7
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