VIDEO ONLY ON YOUTUBE "The Marketing Woman Podcast"
I was reading this 1999 marketing book, and I couldn’t believe how relevant one of its lessons still is today. The wild part? Most marketers are still ignoring it.
We’re out here tweaking campaigns, chasing trends, and optimizing ad spend—but brands that actually win? They do something completely different.In this episode, I’m breaking down this forgotten marketing insight and why it might be the one thing that separates the brands people love from the ones they forget.
Let’s talk about it!!
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👀 Featured Episode Alert!
Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d