The “ghost town” problem: Why B2B communities fail with Matthew Carnevale

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The 360° Marketing Show with Anusha Kannan

Anusha Ramesh Kannan

83 episodes

6 days ago

The 360° Marketing Show with Anusha Kannan is a full-stack, full-funnel marketing podcast that explores how it all connects, from brand and demand to systems, storytelling, customer retention, and strategy. Formerly The Marketing Woman Podcast, this show is for marketers who think beyond tactics and want to understand the whole engine. Each episode brings insights from Anusha and guests who know their domain and how it fits into the bigger picture!! It’s not a niche podcast. It’s a thinking one! → HUB: anushakannan.com/the-360degree-marketing-show-with-anushakannan

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The “ghost town” problem: Why B2B communities fail with Matthew Carnevale | The Marketing Woman Podcast FINALE

The 360° Marketing Show with Anusha Kannan

29 minutes 49 seconds

7 months ago

The “ghost town” problem: Why B2B communities fail with Matthew Carnevale | The Marketing Woman Podcast FINALE

VIDEO EPISODE ONLY ON YOUTUBE!

Tired of building a “community” that turns into a ghost town?

In this episode of The Marketing Woman Podcast, I sat down with Matthew Carnevale, Head of Community at Exit Five, to break down what it really takes to build a high-impact B2B or creator-led community — and why most of them fail.

We cover:

- The difference between an audience and a real community

- Why most communities go silent after launch

- How to increase engagement (even with small groups)

- Monetization strategies: free, paid, hybrid — what works?

- The biggest red flags that signal it’s time to pivot

- How to scale without losing your OG members

Whether you're a startup founder, B2B marketer, or just trying to create a space people actually want to be part of — this one’s packed with actionable insights.

Connect with Matthew: https://www.linkedin.com/in/matthew-carnevale/

Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:

📧 Sign up for the twice-weekly newsletter: ⁠https://www.anushakannan.com/emaillist⁠

🎙️ Listen to The Marketing Woman Podcast Hub: ⁠https://www.anushakannan.com/themarketingwomanpodcasthub⁠

📝 Apply to be a guest on the podcast: ⁠https://www.anushakannan.com/tmw-guest-sign-up⁠

💼 Follow The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/

💼 Follow Anusha on LinkedIn: ⁠https://www.linkedin.com/in/anusharameshkannan/⁠

🎵 Follow on TikTok: ⁠https://www.tiktok.com/@anusharameshkannan⁠

📸 Follow on Instagram (BTS): ⁠https://www.instagram.com/anusha_rameshkannan⁠

▶️ Anusha's YouTube Channel: ⁠https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg⁠

🎧 The Pivot to Balance Podcast: ⁠https://www.anushakannan.com/the-pivot-to-balance-podcast⁠

P.S. Ready to elevate your marketing? Let’s keep in touch!

Newsletter: ⁠https://www.anushakannan.com/emaillist

⁠Drop your feedback here: ⁠https://forms.gle/G1PXkLJ1AtdDUEFg6⁠

👀 Featured Episode Alert!

Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: ⁠https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d