For a marketer, the holiday season is one of the most important times to promote their products. The holiday season is a prime time for businesses as they bring in new customers and opportunities to boost sales. With the pandemic instilling a sense of caution among the people, more and more customers are turning to ecommerce and hence with Christmas coming up, this is the best chance for businesses to build up a strong email marketing campaign. Continue reading...
As a marketer, it is obvious you already know that segmentation is the best strategy of all times. When you make efforts to segment your users, you are able to achieve more click-throughs and high open-rates, which is even backed by this data. It says that you can improve your click-through rate by 64% and the open rate by 14 %.
With that being said, it is still not easy to decide how you should segment your e-commerce users and lists. This is why we have prepared a small guide explaining the trending segmentation tricks. Continue reading...
Don't you agree that receiving cold emails is frustrating? When strangers land in your inbox and start spamming you, all you want to do is block them to avoid them immediately.
This is, in fact, backed by a study, which says that the reply rate of cold emails is 2% and even less in some cases. Continue reading...
During your email marketing campaign, you may often hear from peers and other managers that timing is the key. To some extent, it truly is.
For this reason, we have discussed the best timing to send out your emails. However, we have also discussed how you can optimize your campaign by finding the right timing for your audience. This is because if you know the best time to send emails, your competitors know that too. So, to gain an edge, there's something that you need to do differently. Continue reading...
As a marketer, it can be hard to re-engage and offer value to non-openers of your email campaign. It is highly likely that you have already tried multiple methods, such as reach out to them in the next campaign or using other marketing methods.
However, in reality, you can easily attract these users with another email. It is actually the same email but with a twist. Maybe a tweaked subject line or a new timing. Continue reading...
The size of your business doesn't impact your efforts to market your products and services. Regardless of how big your organization is, you need to promote your products and reach out to the right audience through a digital medium.
But, the size of your organization does impact your marketing budget. As a small or medium business, you may not have too much money to spend on marketing. This is why email marketing is the best option for small businesses. Continue reading...
When you are designing a new service or product, you need to put in a lot of work and effort. Unfortunately, your work doesn't end once you have creating the product or service. You have to work on promoting and launching this product or service in the right way. You need to strike a chord between various elements.
With COVID-19 making this task extremely difficult, we have explained the tips to promote your product or service below. Continue reading...
Marketing doesn't stay the same. In the 50s, we had a very different world, where digital marketing was not really prominent. It was just in the preliminary stages. However, once we had access to the internet, it was possible for us to device methods to reach out to B2B users. Even at that time, email marketing was a great method. Continue reading...
The coronavirus pandemic halted the functioning of every organization across the globe. But, as the pandemic quarantine is easing, enterprises are looking to reopen and return to their offices. This also means that they are willing to reach out to their audience through email marketing as soon as possible.
However, it is obvious that post-quarantine email marketing would be a lot different. There are some extra measures that we may have to take, and here's why: Continue reading...
For a range of companies doing business online or attracting users through the digital medium, email marketing is one of the best strategies for higher ROI.
However, your entire campaign depends on one factor, your email marketing list. To maintain a healthy and valuable relationship with your users, you need to focus on building a strong list. You need to focus on the best practices utilized in the industry for B2B email marketing list management. Continue reading...
Despite the emergence of many other types of marketing communications, most of your users still prefer using their email to communicate with brands. It is an optimized marketing channel with immense growth power and opportunity-oriented execution. However, the popularity of this digital marketing trick doesn't mean that email is easy. If anything, it is the opposite of simple execution. From curating a message to reaching the user's email box, every step should be optimized and closely monitored. Continue reading...
A few years back, the only prominent marketing channel that we had was email marketing. Today, the situation is extremely different. However, even while other marketing channels have emerged from the blue, email marketing is still the preferred marketing trick for most of the marketers. A large percentage of marketing returns arise from these powerful marketing tools.
However, the popularity of this marketing type doesn't mean that it is easy for B2B and B2C customers. For both types of users, you need to employ different types of focused strategies. Below we have discussed how you can achieve that. Continue reading...
Email campaigns are great when you need to retain customers, gain repeat business, and attract new customers. We all have a preset standard, wherein we try to retain old customers, offer them choices, and regain their trust. You know there are a set of people who want information or services from you, so you are more likely to make extra efforts in retaining these customers at any cost. Isn't it?
For this reason, A/B testing is a technique we can't afford to overlook. The structure and format of the testing technique help in receiving high conversions and success sooner in an email marketing campaign. The costs incurred are also less. Continue reading...
Think about it, the internet is spreading at an exponential rate. It is only a matter of time the entire world would be connected by the power of the internet.
There's no doubt in the fact that considering the importance of the internet, a lot of our marketing efforts are being conducted digitally. This method of marketing now seems more natural than TV or radio advertisement. If we can't find anything on the internet, it is highly unlikely for us to purchase it. Isn't it? Continue reading...
When you are running a small business, there’s just too much to do. You need to wear a dozen hats to keep the business running.
However, while you may be achieving multiple tasks single-handedly, what are you doing for your marketing?
This question haunts multiple entrepreneurs, as they know that the lack of marketing is limiting the capability of their business. The inability to use marketing restricts their skills to gain a competitive edge in the market. Continue reading...
As a digital marketer, it is not unlikely for you to spend multiple hours planning lead generation and conversion strategy. You may be always thinking about what content to post, which email to send, and how to make graphics more appealing. You may even spend a significant budget on PPC in the hope for leads.
The major goal of all these marketing actions is to drive user engagement on your landing page or website. Once the user clicks on your call-to-action and reaches the checkout or contact us page, your purpose is achieved. Continue reading...
The only reason we follow many email marketing tips is that we want users actually to open the content and gain value from it. We want to reach out to the right audience; people who wish to receive content from us.
However, it is not hard for email campaigns to lose efficiency along the line and land in the spam folder. In fact, it is not even hard for your desired users to ignore your email due to the clutter. Continue reading...
The importance of email marketing can be gauged by the fact that it is still surviving strong amongst various new emerging digital marketing techniques. If we compare the ROI of other marketing techniques with the ROI of email marketing, then email marketing would win this race.
According to the given statistics, you can receive 4000% results with your email marketing efforts. This means that for every USD 1 you spend, you can receive USD 40. Great, right? Continue reading...