As a marketer, it is obvious you already know that segmentation is the best strategy of all times. When you make efforts to segment your users, you are able to achieve more click-throughs and high open-rates, which is even backed by this data. It says that you can improve your click-through rate by 64% and the open rate by 14 %.

With that being said, it is still not easy to decide how you should segment your e-commerce users and lists. This is why we have prepared a small guide explaining the trending segmentation tricks. Continue reading...