During your email marketing campaign, you may often hear from peers and other managers that timing is the key. To some extent, it truly is.

For this reason, we have discussed the best timing to send out your emails. However, we have also discussed how you can optimize your campaign by finding the right timing for your audience. This is because if you know the best time to send emails, your competitors know that too. So, to gain an edge, there's something that you need to do differently. Continue reading...