A few years back, the only prominent marketing channel that we had was email marketing. Today, the situation is extremely different. However, even while other marketing channels have emerged from the blue, email marketing is still the preferred marketing trick for most of the marketers. A large percentage of marketing returns arise from these powerful marketing tools.

However, the popularity of this marketing type doesn't mean that it is easy for B2B and B2C customers. For both types of users, you need to employ different types of focused strategies. Below we have discussed how you can achieve that. Continue reading...