Email campaigns are great when you need to retain customers, gain repeat business, and attract new customers. We all have a preset standard, wherein we try to retain old customers, offer them choices, and regain their trust. You know there are a set of people who want information or services from you, so you are more likely to make extra efforts in retaining these customers at any cost. Isn't it?

For this reason, A/B testing is a technique we can't afford to overlook. The structure and format of the testing technique help in receiving high conversions and success sooner in an email marketing campaign. The costs incurred are also less. Continue reading...