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Smarter Podcasting: Making Podcasts Better
Seven Million Bikes Podcasts
79 episodes
1 day ago
Starting a podcast? I answer ALL the beginner questions you're too afraid to ask! From understanding the difference between hosts and directories to the REAL time investment (spoiler: it's 8-10 hours per episode), this complete guide covers everything new podcasters need to know. What You'll Learn: ✅ Podcast terminology that confuses everyone ✅ Audio vs Video - which should YOU choose? ✅ How much time podcasting ACTUALLY takes ✅ Essential tools and apps you need ✅ Can you make money? (The ho...
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Starting a podcast? I answer ALL the beginner questions you're too afraid to ask! From understanding the difference between hosts and directories to the REAL time investment (spoiler: it's 8-10 hours per episode), this complete guide covers everything new podcasters need to know. What You'll Learn: ✅ Podcast terminology that confuses everyone ✅ Audio vs Video - which should YOU choose? ✅ How much time podcasting ACTUALLY takes ✅ Essential tools and apps you need ✅ Can you make money? (The ho...
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How To
Education,
Courses,
Leisure,
Hobbies
Episodes (20/79)
Smarter Podcasting: Making Podcasts Better
Q&A: My Honest Advice for First-Time Podcasters
Starting a podcast? I answer ALL the beginner questions you're too afraid to ask! From understanding the difference between hosts and directories to the REAL time investment (spoiler: it's 8-10 hours per episode), this complete guide covers everything new podcasters need to know. What You'll Learn: ✅ Podcast terminology that confuses everyone ✅ Audio vs Video - which should YOU choose? ✅ How much time podcasting ACTUALLY takes ✅ Essential tools and apps you need ✅ Can you make money? (The ho...
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2 days ago
28 minutes

Smarter Podcasting: Making Podcasts Better
PodPast : Podcast Analytics: How To Make Your Podcast A Success
As a podcaster, it's important to understand the metrics that can help you measure the success of your show. From the number of downloads and plays to listener retention and engagement, there are a variety of metrics that can provide valuable insights into your audience and help you grow your show. But with so many different metrics available, it can be overwhelming to know which ones to focus on and how to interpret them. That's where this episode comes in. In this webinar, I'll be explori...
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1 week ago
32 minutes

Smarter Podcasting: Making Podcasts Better
AUDIT: How Lumi Miron Can Relaunch Her Podcast Successfully
I provide a comprehensive audit for Lumi Miron of the Second Acts podcast, offering personalized advice on improving audio quality, structuring introductions, and ensuring consistency. Discover the importance of dynamic microphones over condenser microphones and learn how to make your podcast stand out. Key Timestamps 03:41 Podcasting Challenges and Overcoming Obstacles12:02 The Importance of Consistency in Podcasting14:23 Sound Quality vs. Content Quality21:37 Improving Podcast Q...
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1 week ago
45 minutes

Smarter Podcasting: Making Podcasts Better
PodPast : TIPS - How To Start A Successful Podcast - 10 Expert Tips
Are you considering starting your own podcast but have no idea where to begin? In this episode, we cover everything you need to know to get started on the right foot. From choosing a topic and name to recording equipment and editing software, I've got you covered. I also discuss how to retain listeners, promote your show, and even monetize your podcast. Niall Mackay, a seasoned podcast expert, provides valuable insights and shares his extensive knowledge to make your journey smoother. Learn h...
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2 weeks ago
33 minutes

Smarter Podcasting: Making Podcasts Better
Secrets Successful People Use to Share Their JOURNEY Daily
"We're not teachers—we're sharing real-life experience. That’s why we wanted to start a podcast." That quote from Nick hit me hard because it perfectly sums up what podcasting does best: it captures real voices, real stories, and builds real connections. This time, my incredible Jenny and Nick Cliff, who flew in from Bali and became my first-ever in-person clients, to record in our brand new Saigon Podcast Studio. They hadn’t even launched their podcast yet, but we’d already produced two epi...
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2 weeks ago
38 minutes

Smarter Podcasting: Making Podcasts Better
TIPS: PODCASTER VS YOUTUBER Who Will Reign Supreme in 2025?
"One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic." Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a podcast producer and coach, Niall shares his insights on the pros and cons of both mediums, drawing from his personal experience and industry knowledge. Niall begins by discussing the unique charm of podcasting as an audio-only medium, highlighting its ease of production and intimate connect...
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3 weeks ago
28 minutes

Smarter Podcasting: Making Podcasts Better
STUDIO : Building a WORLD-CLASS PODCAST STUDIO from Scratch With Garry Kelly
Seasoned podcaster Garry Kelly, Managing Director of GK Media, shares invaluable insights on creating a successful podcast, detailing how he built his professional studio in Galway and offering tips for new podcasters. Key Takeaways: - Start with just a good microphone - quality comes first. Acoustics matter more than equipment. - Editing makes a big difference in polishing episodes. Be willing to trim and refine raw recordings. - Add video elements to expand reach on soci...
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1 month ago
44 minutes

Smarter Podcasting: Making Podcasts Better
MONETIZATION : How NOT to Monetize Your Podcast with Adam Schaeuble
Discover how to break the mold of podcast monetization with Adam Schaeuble, host of Podcasting Business School, as he joins Niall Mackay for a transformative discussion. In this episode, Adam and Niall challenge traditional podcast monetization strategies and unveil innovative approaches to turning your podcast into a profitable venture. Learn how Adam revolutionized his own podcast’s revenue potential and gain fresh insights to maximize your podcast’s profitability. Key Listening Points: ...
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1 month ago
47 minutes

Smarter Podcasting: Making Podcasts Better
GROWTH: How To Get 50 MILLION Downloads with Gary Arndt
“If you're doing a weekly podcast, the fastest way to double your downloads… is to do two episodes a week.” – Gary Arndt What an incredible episode this was. Gary Arndt isn’t just a successful podcaster — he’s a walking case study in consistency, discipline, and strategy. I've followed Gary for years, and to have him on Smarter Podcasting was not only a privilege, but a personal highlight. Gary’s podcast Everything Everywhere Daily has over 50 million downloads, and unlike many shows, it’s a ...
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1 month ago
39 minutes

Smarter Podcasting: Making Podcasts Better
BONUS: A BIG Announcement for Seven Million Bikes Podcasts
After starting my first podcast in 2019 I can't believe this is happening... Send us a text Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube ...
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1 month ago
23 minutes

Smarter Podcasting: Making Podcasts Better
STUDIO: Podcast Studio vs Home Setup: 5 Key Differences and What To Choose
You won’t believe how good it still sounds — that’s the power of the right setup. - Niall Mackay After producing over 70 podcasts — including award-winning shows — I’ve recorded everywhere from tiled bedrooms in Vietnam to purpose-built studios in Europe. And I get asked all the time: Should I record from home, or use a podcast studio? There’s no one-size-fits-all answer, but there are key differences you should know. Whether you're a solo creator, business owner, or someone thinking about...
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1 month ago
31 minutes

Smarter Podcasting: Making Podcasts Better
Q&A: Discover the Ultimate Name and Release Strategy
"It’s as important as naming your child—your podcast name really matters." This Q&A episode was such a joy to create because it gave me a chance to engage directly with listeners and answer the most relevant and practical questions people have about podcasting. I loved how organic and personal it felt—like having a coffee with someone who genuinely wants to get better at podcasting. It was less about me teaching and more about sharing experiences and lessons I've picked up over the years...
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1 month ago
34 minutes

Smarter Podcasting: Making Podcasts Better
MONETIZATION: The Real Value of Podcasting with Charlotte Lewis-West
"There is  more  and more money  going into podcasting advertising every year. Billions and billions now worldwide. So where is it?" Let’s be honest—everywhere you turn, you’re being told podcasting is a goldmine. Billions of dollars in ad revenue! Massive growth! Side hustle magic! But where is that money really going? Because it’s not landing in your inbox—or mine. In this episode of Smarter Podcasting, I’m joined by the brilliant Charlotte Lewis-West, a podcast strategist with a background...
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2 months ago
35 minutes

Smarter Podcasting: Making Podcasts Better
AUDIT: How Nicki Sun Can Take Her Show to the Next Level
YouTube actually tells you that 50% of views will drop out within the first 30 seconds. That's mental that that YouTube knows for a fact that half of your audience will be gone within 30 seconds.” I got a chance to audit Nicki Sun’s podcast, “Nicki Sun Show”, and I feel like this podcast audit is really a treat, as I could connect with someone who shares a deep passion for storytelling and uplifting marginalized voices. Nicki is a filmmaker, host, and creator whose work is visually stunning,...
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2 months ago
48 minutes

Smarter Podcasting: Making Podcasts Better
BUSINESS: 10 Benefits of Podcasting | Why Your Business Must Start a Podcast
“It doesn’t feel like work. And it’s only possible because you guys have spent your hours on the edit. That’s why I work with Seven Million Bikes Podcasts.” (THIS EPISODE WAS CREATED IN 3 HOURS!!) I talk to Radim Malinic — creative director, TED speaker, six-time author, and host of the Mindful Creative Podcast — about how launching a podcast changed his business forever. Since January 2024, Radim has released over 140 episodes, grown his audience, and turned his podcast into a lead-generatio...
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2 months ago
35 minutes

Smarter Podcasting: Making Podcasts Better
BUSINESS: Why EVERY Business Needs a PODCAST to Succeed
“You don’t know where one conversation is gonna take you. So have it.” — Greg Wasserman I absolutely loved this conversation with Greg Wasserman — it’s one of those episodes where I found myself nodding the entire time. Greg is the Head of Relationships at RSS.com and he gets it. This is a must-listen if you’ve ever wondered why your business needs a podcast, how to use it as a true marketing and relationship-building tool, and why chasing downloads is not the goal. Greg and I are 100% alig...
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2 months ago
38 minutes

Smarter Podcasting: Making Podcasts Better
MONETIZATION: How to Monetize Your Podcast?!
"The best way to monetize your podcast? Offer something only you can deliver." - Niall Mackay I’m incredibly proud of this episode because it’s not just talk — it’s action. I put my money where my mouth is and launched two offers directly to my audience: the Podcast Launch Lab and the Podcast Makeover. Rather than waiting for sponsorships or chasing downloads, I showed that you can monetize your podcast by selling your own services, providing real value to the people who already trust you. T...
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3 months ago
15 minutes

Smarter Podcasting: Making Podcasts Better
MONETIZATION: Why NOT to Monetize Your Podcast?!
“If your number one goal is to make money from your podcast, then you’ve already made the wrong decision.” In this episode, I break down one of the biggest myths in podcasting — that it's a quick way to make money. Too many blogs and YouTube videos will tell you to start a podcast as a “side hustle.” But here’s the truth: podcasting takes time, effort, and love for the medium. If you’re only in it for the money, you’re likely to be disappointed. I share why traditional podcast sponsorship isn...
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3 months ago
20 minutes

Smarter Podcasting: Making Podcasts Better
SOFTWARE: Unveiling Descript's Text to AI Video: Transform Text into Engaging Video Content
“You don’t need a camera crew or a studio—just text, an idea, and Descript’s AI can turn it into a video that actually grabs attention.” Listen to this episode and I’ll tell you about one of the coolest new tools from Descript: its AI text-to-video feature. If you’ve ever struggled with creating video content for your podcast or business—or if you're just short on time—this tool could be a game changer. I walk you through how it works, what you can do with it, and who it's for. This isn’t j...
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3 months ago
12 minutes

Smarter Podcasting: Making Podcasts Better
GROWTH: Maximize Your Podcast Reach through Social Media
"Your podcast isn’t just audio—it’s content waiting to be repurposed across multiple platforms. Leverage it wisely!" In this episode, we talked about how podcasters can maximize their reach using social media. Many creators focus solely on publishing episodes, hoping listeners will find them. But in reality, your podcast's success hinges on strategic promotion. Social media isn’t just about sharing links; it’s about storytelling, engagement, and creating a community around your content. One o...
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4 months ago
40 minutes

Smarter Podcasting: Making Podcasts Better
Starting a podcast? I answer ALL the beginner questions you're too afraid to ask! From understanding the difference between hosts and directories to the REAL time investment (spoiler: it's 8-10 hours per episode), this complete guide covers everything new podcasters need to know. What You'll Learn: ✅ Podcast terminology that confuses everyone ✅ Audio vs Video - which should YOU choose? ✅ How much time podcasting ACTUALLY takes ✅ Essential tools and apps you need ✅ Can you make money? (The ho...