“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni Deutsch When Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it. This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Developm...
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“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni Deutsch When Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it. This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Developm...
“Should you ever change your podcast name? I’ve just done this for the fourth time…” I open up about one of the biggest decisions I’ve made recently — changing the name of my first and biggest show yet again. From Seven Million Bikes to A Saigon Podcast, then A Vietnam Podcast, and now Discover Vietnam, it’s been a journey of evolution, mistakes, and lessons learned. Naming a podcast isn’t just about branding; it’s about clarity, growth, audience alignment, and sometimes even sponsorship oppo...
Smarter Podcasting: Making Podcasts Better
“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni Deutsch When Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it. This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Developm...
