“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni Deutsch When Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it. This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Developm...
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“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni Deutsch When Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it. This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Developm...
PodPast : TIPS: From Rocky Beginnings to Podcasting Success | Keynote Speech: HCMC Content Creators Meetup
Smarter Podcasting: Making Podcasts Better
21 minutes
6 days ago
PodPast : TIPS: From Rocky Beginnings to Podcasting Success | Keynote Speech: HCMC Content Creators Meetup
Niall Mackay, The Podcast Guy, shares his journey from starting a podcast about Saigon in 2019 to running a successful, end-to-end podcast production agency. Niall discusses the evolution of his podcast, including rebranding it to focus on Vietnam as a whole, and how he navigated significant challenges like the COVID-19 pandemic. He emphasizes the importance of setting specific goals, learning to say no, and focusing on one's primary objective for achieving success. Niall also ...
Smarter Podcasting: Making Podcasts Better
“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni Deutsch When Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it. This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Developm...
