“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni Deutsch When Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it. This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Developm...
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“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni Deutsch When Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it. This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Developm...
“I’ll be honest, when I first started podcasting, I didn’t care what I looked like—because no one could see me. Now? People aren’t just listening anymore. They’re watching.” When I started my first podcast in 2019, it was audio-only. No one cared what I wore, whether my hair was a mess, or if I’d just rolled out of bed. Fast forward to today, and video is unavoidable in podcasting. Like it or not, your audience wants to see you as much as they want to hear you. In this episode of Smarter Podc...
Smarter Podcasting: Making Podcasts Better
“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni Deutsch When Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it. This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Developm...
