“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni Deutsch When Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it. This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Developm...
All content for Smarter Podcasting: Making Podcasts Better is the property of Seven Million Bikes Podcasts and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni Deutsch When Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it. This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Developm...
TIPS: 7 Reasons Why You Should (and shouldn't) Hire A Podcast Editor
Smarter Podcasting: Making Podcasts Better
25 minutes
3 months ago
TIPS: 7 Reasons Why You Should (and shouldn't) Hire A Podcast Editor
“Just because someone knows how to edit a podcast doesn’t mean they should.” Thinking of hiring a podcast editor — or going full DIY? In this episode of Smarter Podcasting, I share the real pros and cons of outsourcing editing vs. doing it yourself. From saving time to avoiding costly mistakes, I’ll walk you through what editing actually involves, what to look out for when hiring, and why quality always trumps convenience. This is your no-BS guide to making smarter editing decisions that g...
Smarter Podcasting: Making Podcasts Better
“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni Deutsch When Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it. This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Developm...
