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Smart Selling Steps
Sara Wilson
31 episodes
4 days ago
Want to know what is REALLY happening in the Geelong real estate market? Smart Selling Steps by Kardinia Property offers up-to-the-minute insights on local property trends.
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How To
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All content for Smart Selling Steps is the property of Sara Wilson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Want to know what is REALLY happening in the Geelong real estate market? Smart Selling Steps by Kardinia Property offers up-to-the-minute insights on local property trends.
Show more...
How To
Education
Episodes (20/31)
Smart Selling Steps
Spring Selling Myths - Why Auctions Can Cost You Thousands

Spring is often hyped as the season to sell your home, but is it really the golden ticket agents claim? In this episode of Smart Selling Steps, Jackson and Sara Wilson bust the biggest myths about spring selling. They explore why more listings do not always mean better prices, how auctions can feel more like gambling than strategy, and the four key factors that truly drive a great sale: presentation, price, marketing, and the right agent.

If you are thinking of putting your property on the market this spring, this conversation could save you stress and potentially tens of thousands of dollars.

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2 months ago
28 minutes 57 seconds

Smart Selling Steps
Are We at the Start of the Next Property Market Boom?

In this episode, we dive into what’s driving renewed interest in Geelong’s property market. From infrastructure projects and job growth to rising investor activity and increased buyer demand, we explore the key indicators pointing to a market on the rise. If you’re thinking about buying, selling, or investing in Geelong, this is the insight you need to hear.

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4 months ago
22 minutes 22 seconds

Smart Selling Steps
The Four Pieces of the Selling Puzzle

In this episode of Smart Selling Steps, Jackson and Sara Wilson break down the four essential elements to successfully selling your home: the right agent, quality marketing, strong presentation, and — most importantly — the right price. They discuss why price is the linchpin of a successful sale, share real-world examples (including a hoarder house that sold fast!), and offer practical advice for sellers navigating today's property market in Geelong. If you're unsure how to price your home or how much to invest in preparation, this episode is packed with grounded, real-world insights.

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6 months ago
24 minutes 34 seconds

Smart Selling Steps
Mastering Competition to Maximise Your Sale or Purchase

In this episode of Smart Selling Steps, Nathan George teams up with co-founders Jackson and Sara Wilson to unpack the power of competition in the Geelong property market. Discover how to effectively leverage competitive buyer interest to achieve the best price when selling your home, and learn critical strategies to avoid common pitfalls. Buyers aren’t left out either - we explore how you can skillfully navigate competition to secure the property you want at a favourable price.

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8 months ago
27 minutes 5 seconds

Smart Selling Steps
Understanding the Shift to a Balanced Real Estate Market in 2025

In this episode of Smart Selling Steps, we kick off 2025 by diving deep into the state of the Australian real estate market. Jackson and Sarah Wilson discuss the latest market trends, interest rates, and the impact of investor movements in Greater Geelong. They explore why unit prices have dropped significantly, the challenges of land sales, and what it means for buyers and sellers in a balanced market. Plus, get expert insights on why the right sales strategy matters more than ever.

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8 months ago
29 minutes 53 seconds

Smart Selling Steps
What Buyers Want - Insights from a Buyer’s Advocate for Real Estate Success

Uncover "What Buyers Want" with expert insights from a seasoned buyer’s advocate in this episode of Smart Selling Steps. Host Sara sits down with Vicky Whittaker from Elite Buyer Agents to discuss the critical role of a buyer’s advocate, including how they help investors and homeowners navigate the property market. Learn how to identify the best properties, avoid common pitfalls, and make data-driven decisions. Whether you're a first-time buyer or a savvy investor, this episode is packed with actionable tips and real-life experiences to help you achieve your real estate goals.

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11 months ago
22 minutes 38 seconds

Smart Selling Steps
Moving Made Simple - Expert Tips for a Stress-Free Transition

In this episode of Smart Selling Steps, we team up with Michael Harvey from Get Moving Geelong and Stuart Day from Fennelly Legal to unravel the mysteries of a smooth moving process after selling your property. From early decluttering and packing strategies to understanding the legalities of settlement day, this episode is packed with insights to ease one of life’s top stressors. Whether you’re navigating simultaneous settlements or tackling last-minute packing challenges, our experts share actionable advice to help you plan and execute your move efficiently.

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11 months ago
33 minutes 38 seconds

Smart Selling Steps
Legal Essentials for Selling Your Property

In this episode of Smart Selling Steps, we explore the legal intricacies of preparing your property for sale with special guest Stuart Day from Fennally Legal. Learn the key differences between lawyers and conveyancers, the importance of a watertight Section 32 and contract of sale, and how to navigate challenges like building defects, family disputes, or probate delays. Whether you're selling due to life changes or managing a loved one's estate, this episode offers expert advice to streamline your property transaction.

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11 months ago
31 minutes 22 seconds

Smart Selling Steps
Polished to Sell - Expert Window Cleaning Tips for Your Property

Preparing your property for sale or keeping your investment property in top shape? This episode dives into the essential techniques for achieving streak-free, sparkling windows that leave a lasting impression. Learn why traditional products like Windex and vinegar might not be your best bet, and discover expert tools and methods for professional-level cleaning. Whether you're a homeowner looking to impress buyers or an investor maintaining your asset, these practical tips will help your property shine.

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11 months ago
26 minutes 8 seconds

Smart Selling Steps
Smart Property Moves - Insider Tips from Mortgage Experts

Join hosts from the Kardinia Property as they sit down with mortgage experts Laura and Luke to uncover essential tips for navigating the real estate market. From understanding credit scores and cleaning up financials to leveraging broker expertise for the best loan deals, this episode is packed with practical advice for first-time buyers, seasoned homeowners, and everyone in between. Learn how to prepare your finances, avoid common pitfalls, and make informed decisions that align with your goals.

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11 months ago
22 minutes 46 seconds

Smart Selling Steps
Navigating the Real Estate Market This Festive Season

In this episode, the dynamic duo, Jackson and Sara Wilson, explore how the real estate market is shifting from a buyer's to a balanced market, and what it means for sellers and buyers. With the festive season fast approaching, they bust myths about holiday sales, offer strategies for selling during the Christmas period, and share insights into leveraging market trends. If you’re considering selling your property, this episode is packed with timely tips, market analysis, and practical advice to guide you through the season with confidence.

4o

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1 year ago
18 minutes 8 seconds

Smart Selling Steps
Property Pitfalls Uncovered (continued) - Smart Selling Steps

Join Jackson Wilson from Kardinia Property as he guides you through some common pitfalls like overpricing your property and rejecting the right offers to strategies for maximising property access. Jackson breaks down complex real estate scenarios with clear, actionable advice. Whether you’re buying or selling, we provide insights to help you avoid costly mistakes and make smart decisions.


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1 year ago
20 minutes 31 seconds

Smart Selling Steps
Property Pitfalls Uncovered - Smart Selling Steps

In this episode of Smart Selling Steps, Co-founder and director Jackson Wilson discusses the most common property-selling pitfalls and how to avoid them. From underpricing and overpricing to managing first impressions and agent negotiations, this insightful conversation sheds light on the strategies sellers can use to navigate today’s property market successfully. Whether you're selling your home or investment property, these tips will help you maximise your sale price while steering clear of common mistakes.

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1 year ago
22 minutes 27 seconds

Smart Selling Steps
Mastering the Smart Sale - Strategies for Effective Real Estate Transactions

Dive into the intricacies of the 'smart sale' process with Jackson Wilson from Kardinia Property, as we explore the ethical and strategic facets of real estate transactions. This episode delves into the origins and principles of the smart sale, pioneered by Andrew Trim, and how these strategies minimizs risks for sellers while maximising property values. Discover the importance of ethical selling, effective pricing strategies, and how these methods differ fundamentally from traditional approaches in ensuring the best outcomes for both sellers and buyers.

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1 year ago
16 minutes 48 seconds

Smart Selling Steps
Geelong Property Marketing Update - Selling in a Competitive Market

Stay ahead of the curve with our latest episode on navigating current real estate trends in the Geelong property market. The team at Kardinia Property provides expert insights into market dynamics, helping you understand the trends and how to leverage them for a successful property sale.


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1 year ago
24 minutes 35 seconds

Smart Selling Steps
Mastering Real Estate Negotiations - The Quadrant Strategy

In this episode of Smart Selling Steps with Kardinia Property, host Nathan George and founder Jackson Wilson delve into the Quadrant Strategy for real estate negotiations, covering the key elements of Attachment, Knowledge, Relationship, and Risk. Learn how to manage emotional attachment, leverage market knowledge, build trust, and mitigate risks to achieve the best outcomes in property sales. Whether you're a seller or an agent, this episode offers practical tips and insights to help you navigate the complex real estate market effectively.

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1 year ago
23 minutes 14 seconds

Smart Selling Steps
Mastering Real Estate Pricing: Insights from Jackson Wilson

Jackson Wilson, Director of Kardinia Property, discusses real estate pricing and marketing strategies. He explains the benefits of using a 'No Price' strategy like auctions over a stated asking price, highlights common flawed pricing tactics, and emphasizes the importance of setting a genuine asking price close to market value. Jackson covers the concept of the 'de facto list price,' the risks of overpricing, and the vital role of professional agents in price estimation. He advises sellers to balance their expectations with market realities for optimal outcomes.

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1 year ago
22 minutes 57 seconds

Smart Selling Steps
New estates vs suburbs for your ideal property purchase

This episode delves into the nuanced decisions faced by potential homebuyers choosing between new estates and established suburbs in Geelong. Our experts from Kardinia Property discuss a variety of factors influencing these decisions, including infrastructure, community vibes, investment potential, and market trends.

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1 year ago
24 minutes 31 seconds

Smart Selling Steps
Behind the Fees and Charges of Real Estate

In this revealing episode, Jackson and Sara dive deep into the standard fee structures of typical real estate agencies, discussing the components that make up the total cost to the seller, including commission and marketing fees. They shine a light on the risks vendors face with upfront marketing costs, the strategic play between online and print media platforms, and how these practices can sometimes benefit agencies more than sellers.

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1 year ago
17 minutes 26 seconds

Smart Selling Steps
Update: Geelong Real Estate Market Trends Into 2024

Tune into our latest podcast for a comprehensive analysis of the 2024 Geelong property market. We feature insights from experts like Terry Ryder, discussing property prices, rental market changes, and micro market trends in Geelong. Get valuable tips on choosing the right real estate agent, and learn what questions to ask to ensure the best decision for your property needs. This episode is a must-listen for anyone interested in understanding the current state and future prospects of the Geelong real estate market.

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1 year ago
25 minutes 17 seconds

Smart Selling Steps
Want to know what is REALLY happening in the Geelong real estate market? Smart Selling Steps by Kardinia Property offers up-to-the-minute insights on local property trends.