Jackson Wilson, Director of Kardinia Property, discusses real estate pricing and marketing strategies. He explains the benefits of using a 'No Price' strategy like auctions over a stated asking price, highlights common flawed pricing tactics, and emphasizes the importance of setting a genuine asking price close to market value. Jackson covers the concept of the 'de facto list price,' the risks of overpricing, and the vital role of professional agents in price estimation. He advises sellers to balance their expectations with market realities for optimal outcomes.