In this episode, we’re joined by Anthony Piniella, Head of Communications for CompoSecure, who gives us what's essentially a history lesson in the evolving Communications function. We explore:
In today's episode of Signal in the Noise, we’re joined by Caitlin O’Connor, who works in internal Communications and employer brand.
Caitlin shares her journey and how she’s helping employees cut through the noise with clear, consistent messaging. We talk about the importance of scale, structure, and making sure employees truly understand the business.
She also dives into the must-have skills for the next generation of communicators—and how comms functions can be future-proofed through smart org design.
In today's episode of Signal in the Noise we sit down with Doug Rubin, founding partner of Northwind Strategies and founder and CEO of Northwind Climate, providing business intelligence for the climate economy.
We cover:
On today’s episode, we sit down with Nick Lalla, an urbanist and executive leader working at the intersection of economic development and emerging technology. He founded Tulsa Innovation Labs in 2020 and has since authored his new book, Reinventing the Heartland.
On today’s episode of Signal in the Noise, we sit down with Lorelle Atkinson, who is the Vice President of Comms and Marketing at The Aspen Institute. In this jam-packed conversation, we cover:
On today’s episode of Signal in the Noise, we sit down with Bob Feldman — a communications veteran with a remarkable career spanning leadership roles, industry accolades, and bold ideas for the future of the function. The conversation centers on how communications is evolving through integration - both the integration of specialized boutique agencies with global capabilities, and the integration of diverse talents, data analytics, and cross-functional expertise that Bob believes will shape the future of communications leadership.
#18: On today's episode of Signal in the Noise, we sit down with Guga Peccicacco, PR & Communications Manager at Infor, a cloud-based, industry-specific enterprise software. In this insightful conversation, we cover Guga's fascinating background before his move to PR & Comms. He also shares some of his favorite hot takes, like why Guga believes we're in the golden era of PR, why PR needs to talk more business rather than fluff, and much more.
#17: On today's episode of Signal in the Noise, we have a special guest and colleague join us: Alexandre Pinto, SVP of AI at Signal AI. We get a crash course in all things AI - including Agentic AI, LLMs, and retrieval-augmented generation (RAG).
We cover your most pressing questions about AI, including: What is an AI agent, and how are they being deployed in the corporate context? How our AI is learning and evolving to disrupt the risk and reputation landscape? What's Alex's vision for the future of agentic AI?
#16 In this episode, we sit down with Norman Guadagno to discuss the evolving landscape of marketing, AI, and career growth. Norman explores how marketers can effectively communicate value rather than just features, emphasizing the importance of aligning marketing efforts with corporate strategy. He shares insights on how AI serves as a transformative tool, enhancing strategic thinking and enabling marketers to redefine their roles in a rapidly changing environment.
If you're looking to stay ahead in the world of marketing, leverage AI as an asset, and connect marketing efforts to tangible business outcomes, this episode is packed with valuable insights.
#15: In this episode, we sit down with Robert Melstein, Lead Director of Corporate Communications at CVS, to explore how strategic communications can drive business results.
Robert shares insights on crafting messages that resonate, understanding the user journey, and the critical link between communications and corporate reputation. He also dives into the tools and qualitative data that prove comms impact.
If you’re looking to elevate your communications strategy and tie it directly to business outcomes, this episode is a must-listen.
#14: In this episode, we sit down with Evan Escobedo, a PR innovator who developed the Media Impact Scoring Model at Western Union. Evan shares his approach to redefining PR metrics, blending prominence, salience, and other factors to align efforts with business goals.
He also discusses balancing AI tools with human insights to capture nuance and drive meaningful impact, offering practical ways to move from “So what?” to “Now what?” and enhance reputation.
Whether you’re in comms, branding, or PR strategy, this episode is full of actionable insights.
#13: In this episode, we sit down with Tanya Ridd, a communications powerhouse with experience leading comms for iconic brands like Apple, Spotify, Polestar, and Snap. Tanya delves into the importance of keeping the product front and center to build a strong brand, crafting a core message that evolves with the times, and uncovering an organization’s authentic voice to create lasting impact.
We also dive into the thought-provoking theme of “how technology shapes society” and its profound implications for communications and branding. Whether you’re in comms, branding, or tech, this episode is filled with valuable insights and inspiration.
#12: In this episode, we sit down with Ryan Heath, Head of Communications and PR at Robin AI, a company reshaping business deals with innovative AI solutions.
Ryan shares his path to joining Robin AI and how the company’s compelling vision and leadership inspired him. He offers thoughtful insights on building effective communication strategies, the value of strong relationships, and how empathy and authenticity can shape workplace culture.
We also touch on memorable campaigns and the impact of personal connections in driving success. Whether you’re in PR or curious about AI’s role in communication, this episode is full of engaging takeaways.
#11: In today’s episode, we’re joined by Alan Schwarz, Assistant Managing Editor at Forbes.
We take a deep dive into the creation of the Forbes Best Companies and the newly launched Most Trusted Companies rankings. Alan offers an inside look at the collaborative process that brought these lists to fruition, the intricate methodology behind measuring trust and excellence, and the fascinating (and sometimes unexpected) results.
Join us for a thought-provoking conversation on how data-driven insights and corporate reputation influence these rankings and how they continue to evolve to reflect the changing business landscape.
#10: In today’s episode, we’re joined by Dan Morrison, who brings a wealth of experience and knowledge to our conversation. We explore the power of thought leadership in building authority and the importance of crafting a consistent narrative that resonates over time. As a professor, Dan is passionate about shaping the next generation of critical thinkers and shares his optimistic view on how AI can enhance decision-making and foster deeper analysis. He also reflects on key moments from his career, highlighting successes and lessons learned along the way. Tune in for an insightful discussion on thought leadership, education, and AI’s evolving role.
#9: In today’s episode, we sit down with Ernesto Anguillafrom Bain Capital to explore the critical role communication plays in driving business success. Ernie shares his insights on maintaining focus, avoiding distractions, and scaling operations effectively. We also delve into the concept of managing, not controlling, the narrative in communication. Ernie talks about Bain’s journey of codifying their purpose and values, using them as a guiding North Star for their strategies. He emphasizes the importance of differentiation and staying relevant in a constantly evolving business landscape. Tune in for a thoughtful conversation on communication and strategy in business!
#8: This episode features Jennie Hardin, VP of ezCater. She takes us through her inspiring career journey. She explains how ezCater transformed from supporting sales reps with meals to becoming a leading food tech platform for workplaces. Jennie emphasizes the importance of disciplined and consistent messaging, combining human-driven insights with data to craft effective strategies. She also delves into building trust through genuine care and using business strategy to drive growth, leveraging employees as ambassadors to create a connected workforce.
#7: This episode features Adam Grossman, Chief Marketing Officer of the Boston Red Sox. The discussion covers how a baseball team could exist as both a private business and a public institution, including the responsibility to fans; why Adam focuses on marketing to people on their terms; and the challenge of blending history and tradition with big, bold marketing swings. Signal in the Noise is hosted by Daniel Gaynor, Head of Strategic Solutions at Signal AI.
#6: In this episode, we chat with Kareen Atkinson, Senior Director of Communications of the New York City Department of Education. We dive into her career arc and how that’s evolved into her expansive role at the DOE; The marriage between internal and external comms, and how her team cascades a message across a myriad of audiences; Why every Communicator needs to read to expand their perspective, and the value of ‘range’ and agility for creativity & diversity of thought; Plus, the partnership of tech and AI across strategy setting and storytelling. Disclaimer: Kareen Atkinson wishes to express that she is speaking in her personal capacity and not on behalf of the New York City Department of Education.
#5: Today's episode features Gina Judge, Vice President of Communications at PepsiCo. We hear her insights on a people-forward approach to leveraging employees as ambassadors and reputation builders, why empathy and understanding your audience are crucial across key touch points, and how to approach communications with a data-driven strategy. Signal in the Noise is hosted by Daniel Gaynor, Head of Strategic Solutions at Signal AI.
