Crafting Authenticity: Tanya Ridd on Building Iconic Brands and the Role of Technology in Society

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/5d/7b/86/5d7b862c-440f-6b08-468b-5db88f37e1ac/mza_15515590674769606202.jpg/600x600bb.jpg

Signal in the Noise

Signal AI

25 episodes

6 days ago

Today, with the world’s data at our fingertips, the possibilities are infinite — but this also leads to information overload. Today’s executives face dueling forces: making strategic decisions that are future-forward yet grounded in the fundamentals. Through this series, we’ll discuss how today’s business leaders eliminate guesswork by embracing data and tech to enhance decision-making. Signal AI leaders will speak candidly with top executives from leading organizations about the risks and rewards of AI and how the best in the business are adapting their strategies for the future.

Technology

RSS

All content for Signal in the Noise is the property of Signal AI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41185461/41185461-1715387857179-b04ede22833f7.jpg

Crafting Authenticity: Tanya Ridd on Building Iconic Brands and the Role of Technology in Society

Signal in the Noise

38 minutes 26 seconds

10 months ago

Crafting Authenticity: Tanya Ridd on Building Iconic Brands and the Role of Technology in Society

#13: In this episode, we sit down with Tanya Ridd, a communications powerhouse with experience leading comms for iconic brands like Apple, Spotify, Polestar, and Snap. Tanya delves into the importance of keeping the product front and center to build a strong brand, crafting a core message that evolves with the times, and uncovering an organization’s authentic voice to create lasting impact.

We also dive into the thought-provoking theme of “how technology shapes society” and its profound implications for communications and branding. Whether you’re in comms, branding, or tech, this episode is filled with valuable insights and inspiration.