How AI Recognizes Real Consumer Behaviors, with Doug Rubin of Northwind Climate

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Signal in the Noise

Signal AI

25 episodes

6 days ago

Today, with the world’s data at our fingertips, the possibilities are infinite — but this also leads to information overload. Today’s executives face dueling forces: making strategic decisions that are future-forward yet grounded in the fundamentals. Through this series, we’ll discuss how today’s business leaders eliminate guesswork by embracing data and tech to enhance decision-making. Signal AI leaders will speak candidly with top executives from leading organizations about the risks and rewards of AI and how the best in the business are adapting their strategies for the future.

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How AI Recognizes Real Consumer Behaviors, with Doug Rubin of Northwind Climate

Signal in the Noise

31 minutes 26 seconds

5 months ago

How AI Recognizes Real Consumer Behaviors, with Doug Rubin of Northwind Climate

In today's episode of Signal in the Noise we sit down with Doug Rubin, founding partner of Northwind Strategies and founder and CEO of Northwind Climate, providing business intelligence for the climate economy.

We cover:

Doug's impressive 30-year career as a senior strategist advising corporate leaders, political candidates, and private companies,
How Northwind Climate is helping companies in the sustainability space with scaling their business models,
And, a deep dive into how he's embracing data and AI to drive audience segmentation, synthetic buyer personas, personalized communications via consumer behaviors, not just demographics