Redefining PR Measurement, with Evan Escobedo of measuredPR

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/5d/7b/86/5d7b862c-440f-6b08-468b-5db88f37e1ac/mza_15515590674769606202.jpg/600x600bb.jpg

Signal in the Noise

Signal AI

25 episodes

5 days ago

Today, with the world’s data at our fingertips, the possibilities are infinite — but this also leads to information overload. Today’s executives face dueling forces: making strategic decisions that are future-forward yet grounded in the fundamentals. Through this series, we’ll discuss how today’s business leaders eliminate guesswork by embracing data and tech to enhance decision-making. Signal AI leaders will speak candidly with top executives from leading organizations about the risks and rewards of AI and how the best in the business are adapting their strategies for the future.

Technology

RSS

All content for Signal in the Noise is the property of Signal AI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41185461/41185461-1715387857179-b04ede22833f7.jpg

Redefining PR Measurement, with Evan Escobedo of measuredPR

Signal in the Noise

27 minutes 25 seconds

9 months ago

Redefining PR Measurement, with Evan Escobedo of measuredPR

#14: In this episode, we sit down with Evan Escobedo, a PR innovator who developed the Media Impact Scoring Model at Western Union. Evan shares his approach to redefining PR metrics, blending prominence, salience, and other factors to align efforts with business goals.

He also discusses balancing AI tools with human insights to capture nuance and drive meaningful impact, offering practical ways to move from “So what?” to “Now what?” and enhance reputation.

Whether you’re in comms, branding, or PR strategy, this episode is full of actionable insights.