#9: In today’s episode, we sit down with Ernesto Anguillafrom Bain Capital to explore the critical role communication plays in driving business success. Ernie shares his insights on maintaining focus, avoiding distractions, and scaling operations effectively. We also delve into the concept of managing, not controlling, the narrative in communication. Ernie talks about Bain’s journey of codifying their purpose and values, using them as a guiding North Star for their strategies. He emphasizes the importance of differentiation and staying relevant in a constantly evolving business landscape. Tune in for a thoughtful conversation on communication and strategy in business!