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Security Business: Marketing and Ops for Ambitious Alarm Companies
Marshall Jones Jr.
104 episodes
1 day ago
The Security Business podcast is the show where Marshall Jones Jr. shares his experience growing one of the top 10 security alarm companies in the United States. Access control installs. Camera system trouble shooting. Sales quotas. Financial analysis and projections. Employee morale. It’s all here. It’s all real. All the failures and successes. If you're an owner, operator, manager, or marketer growing a security integrations business, these lessons and stories will help you build a company you're happy to talk about and your kids could be happy to continue building with you.
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Business
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All content for Security Business: Marketing and Ops for Ambitious Alarm Companies is the property of Marshall Jones Jr. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Security Business podcast is the show where Marshall Jones Jr. shares his experience growing one of the top 10 security alarm companies in the United States. Access control installs. Camera system trouble shooting. Sales quotas. Financial analysis and projections. Employee morale. It’s all here. It’s all real. All the failures and successes. If you're an owner, operator, manager, or marketer growing a security integrations business, these lessons and stories will help you build a company you're happy to talk about and your kids could be happy to continue building with you.
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Business
Episodes (20/104)
Security Business: Marketing and Ops for Ambitious Alarm Companies
Want to set up an inventory system? DON’T! - S2E3

One of the most important things you can do for your security company is steal clear of distractions that cost for time than they’re worth.


I think one of those distractions is investing in an inventory system.


Here are the two reasons I think you’re better off without setting up an inventory system.

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6 months ago
14 minutes 22 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
How fast can we bounce back? - S2E2

I’ve had a rough quarter.


But the difference between pros and those who just dabble, is in how well we recover when we get knocked down.


The greatest companies put guardrails in place to make it easier to bounce back. Let’s talk about that.

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7 months ago
8 minutes 54 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
Welcome to the second season of The Security Business - S2E1

It’s been a full year since last season ended. I’m super excited to start again with topics like working with sub contractors to install your security systems for you, how we do our annual reviews for team members, marketing stuff I’ve learned over the last year, and of course what it’s like assimilating into a giant private equity security roll-up after they acquire your company for millions.


But to kick things off, I wanted to mention the business I started since last season: an email marketing company for security alarm dealerships (that’s you guys!).


If you’re interested in possibly working together, go to TheSecurityBusiness.com to apply.

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10 months ago
5 minutes 26 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
One hundred episodes! - S1E100
We made it to Episode 100. Thank you.
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1 year ago
3 minutes 23 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
What went well and not-so-well in your security business - S1E99
At the end of the year, I ask myself, “What went well?” And I try to do more of that. And I ask myself, “What went not-so-well?” And I try to do less of that. After all the financial analysis and spreadsheets and formal reviews, these are the real questions we’re trying to answer and come up with ways to double down on what works and cut out what doesn’t.
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1 year ago
10 minutes 36 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
3 reasons to provide quality company uniforms for your team - S1E98
If you’re buying hats and jackets and shirts and everything else for your employees to wear out in the field, I think you should get good quality gear. Here’s why.
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1 year ago
18 minutes 34 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
Why we have fun company events for employees (My top 3 reasons) - S1E97
Why have a company Christmas party at all? Should we host golf outings with our sales team in the summer? What’s the point of spending company money for lunches and dinner and celebrations that don’t contribute to the bottom line? Here are my top three reasons.
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1 year ago
16 minutes 26 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
How we throw the company Christmas party for our security dealership - S1E96
This is it. What you’ve been waiting for. The exact formula for the perfect Christmas party for your company… or at least what’s worked for us.
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1 year ago
31 minutes 12 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
How we sell in the two weeks before the New Year - S1E95
It can get quiet in B2B security sales right before the New Year. Everyone is on vacation. No one wants to start any new projects. Most people don’t want to work at all. Here’s what we do to make the best of this opportunity.
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1 year ago
6 minutes 10 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
I’m thinking of publishing an internal newsletter - S1E94
Have you considered doing a company newsletter? Kind of like a college newspaper but for your business? Could this replace the weekly or monthly all-hands meeting… or be a good option if you’re not doing one of those already? A way to unite people in shared goals and culture within your security business?
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1 year ago
8 minutes 27 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
Hiring for one level up: Some scattered thoughts on building our team - S1E93
I don’t think we always have to hire the absolute best. But I do try to hire for one level higher than the initial position I need them for. Here’s why. (And really, this is me gathering my thoughts on this out loud. Hope it’s helpful.)
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1 year ago
7 minutes 36 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
Owner mindset, when you’re not the owner - S1E92
How do we encourage people on our team to take responsibility, ownership, within our company, when they’re not really owners?
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1 year ago
24 minutes 43 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
The #1 competitive advantage (do this BEFORE trying to improve) - S1E91
Just show up. Start. Compared to everything else, this is the most important thing to get right. Iterate afterward. First, you have to be there, be in the game, try, show up.
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1 year ago
5 minutes 56 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
Acquired (Part 5): The upsides and downsides moving forward - S1E90
On November 27, 2023, I found out our security dealership was being sold the following day to the largest privately-owned security & life safety company in the United States. This is the fifth episode in this series sharing my experience navigating this process and, specifically in this episode, reflecting on what this means moving forward.
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1 year ago
16 minutes 11 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
Acquired (Part 4): Q&As with our team - S1E89
On November 27, the Monday after Thanksgiving, I learned that our security alarm dealership was selling to a larger company the next day. This is the fourth episode in this series sharing my experience navigating the process.
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1 year ago
20 minutes 31 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
Acquired (Part 3): How our employees heard about the transition -S1E88
The rest of our company’s employees found out our dealership had been sold the day after I did. And they found out with representatives from the acquiring company in the room. This is my experience of how it went.
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1 year ago
23 minutes 53 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
Acquired (Part 2): Meeting the new company for dinner - S1E87
On Monday, November 27, the owner of our company told us he was selling our clto a larger, privately held company. This is part 2 of my experience navigating this process. In particular, this is when I got to meet people from the company that acquired our company. (Please start with part 1 of this series to get the full context.)
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1 year ago
24 minutes 32 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
Acquired (Part 1): How I was told our security company was sold - S1E86
On November 28, our security dealership was acquired by the largest privately held security company in the United States. This is part 1 of how I’m navigating this experience.
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1 year ago
13 minutes 7 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
Do you pay remaining employees more after someone leaves your company? - S1E85
Let me share what my business mentor taught me about what his mentor taught him. Because in practice, this is what we do, even if in principle, I’m not sure I agree with it.
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1 year ago
14 minutes

Security Business: Marketing and Ops for Ambitious Alarm Companies
You are your security company—you get to make up what you do - S1E84
We get trapped into thinking we have to run our business a certain way. We don’t. We’re family owned. We’re small to medium sized. We local. We have more power than most companies to do what we want.
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1 year ago
14 minutes 10 seconds

Security Business: Marketing and Ops for Ambitious Alarm Companies
The Security Business podcast is the show where Marshall Jones Jr. shares his experience growing one of the top 10 security alarm companies in the United States. Access control installs. Camera system trouble shooting. Sales quotas. Financial analysis and projections. Employee morale. It’s all here. It’s all real. All the failures and successes. If you're an owner, operator, manager, or marketer growing a security integrations business, these lessons and stories will help you build a company you're happy to talk about and your kids could be happy to continue building with you.