MoveTube is a new approach to bringing value, and quite frankly (no pun intended), one of the best referral partner strategies I've seen in a very long time. I'm joined this week by Frank Garay and Kevin Bilberry of MoveTube, and I'm being shown this new strategy for the very first time. So, yes, this is my attempt at a reaction video on YouTube that's all the rage. I'm giving MoveTube 5 out of 5 stars. It's all that and a bag of chips. I'm also going to let this one speak for itself. Just watch this video and reach out to these guys for a demo. I would add here that when I run across these new technologies, especially ones I can tie directly to a referral strategy that will work like crazy, I'm an early adopter even in this market. And I recommend you become one as well. This product was launched a week ago, and you have an opportunity to get in on the ground floor of something that I think is really big. You be the judge for yourself. Get more information about this amazing strategy - https://studio.movetube.com/loan-officers Enjoy! ------------------------------------------------ You're not alone! Join the Loan Officer Marketing Club today, and let's beat this market together - Learn more at ⁠https://www.skool.com/lomc/about THANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

There are three AI platforms that every mortgage marketer should know if you're interested in taking your game to the next level. I use these three AI platforms almost every day. In this quick overview (it's not actually that quick!), we look at ChatGPT, Google's Bar, and Anthropic's Claude.ai. I share use cases and examples for each platform. You can access the Mortgage Marketing AI Prompt Playbook here: https://drive.google.com/drive/folders/1nV09LQgbHRlJaJTwaKg4kG7BXTsyKnZZ?usp=sharing This playbook contains prompts and exercises for all the examples I cover in the presentation. If you're interested in leveraging AI in your mortgage marketing strategy, consider joining us weekly for a 2-hour mastermind call that we call the Loan Officer Marketing Club. You can get more information below. ------------------------------------------------ Join the Loan Officer Marketing Club today, and let's beat this market together - Learn more at ⁠https://www.skool.com/lomc/about THANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Collaboration and Community got me through the challenging market in 2008, which is exactly what I prescribe for mortgage and real estate professionals in today's market.

To this day, I have several very deep and valuable relationships from those days, sitting in circles with other mortgage and real estate professionals, talking about what's working, what's not, and what we should be focusing on in the future.

I realized the other day that I spend more than 10 hours a week collaborating, brainstorming, sharing, and caring about how this market impacts those around me. These conversations are with folks both in and out of the industry. The conversations are both about personal and professional topics.

Last week, we launched a weekly mastermind group called the Loan Officer Marketing Club. The clubhouse (where we meet) is on both Zoom and Skool (online community).

We meet every week, on Wednesdays at 3pm EST for two hours. We share success stories, ideas, a lot of AI talk, and support each other by sharing and giving feedback on things you are working on in your business today.

All of our mastermind calls are recorded and summarized if you cannot attend live, so you can jump to just the spot you're interested in if you would like. These calls have been a blast, and I hope you consider joining us!

⁠https://www.skool.com/lomc/about

THANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Claude.ai chatbots for loan officers will be essential to your daily mortgage business once you discover how much time it can save you! In this video, I do a quick review of the previous Claude.ai, which used my DISC profile and Marketing DNA test results to craft lead generation ideas and, most importantly, management and motivational ideas for loan officers dragged down by this complicated market. I am demonstrating how to add attachments to Claude.ai to create content from PDFs, and maybe most exciting, I created a prompt to turn this powerful AI tool into an Underwriter Bot to answer questions about VA underwriting guidelines. Resources I reference in this Video: DISC & Marketing DNA Episode: https://youtu.be/P5Jvv_v6kb0 https://www.perrymarshall.com/marketing/dna/ https://Claude.ai https://MortgageCurrentcy.com ------------------------------------------------ You're not alone! Join the Loan Officer Marketing Club today and beat this market together - Learn more - https://www.skool.com/lomc/about THANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

AI-Assisted Mortgage Marketing will give an advantage to modern mortgage marketers over loan originators who do not embrace AI's power in their business. In this video, I interview Chris Johnstone of Connection, Incorporated. Chris is a very early adopter of the Go High Level CRM platform and has one of the most brilliant marketing brains in the mortgage industry. We talk about the two things his company is doing to help mortgage loan originators generate business in a tough market cycle. He encourages all loan officers to focus on database management/marketing and optimizing their Google presence with Google My Business and Reviews. I highly recommend you contact Chris's team to learn more about their appointment-setting service and AI-assisted SEO strategies. You can learn more and schedule a free consultation here - https://aiseo.connectionincorporated.com/ ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Content Creation for Mortgage Transactions takes on many forms. In this episode, I am joined by Rebecca Foote, a mortgage loan officer who really "gets it" regarding content creation! Rebecca, driven by her faith and passion for education, thrives in a tough market by lifting those around her and sharing her experience and expertise. I've been following Rebecca's journey for only a short time, and I am beyond impressed with her vision, passion, and ability to consistently execute her content creation. But she doesn't do it alone....watch the whole interview so you don't pick up on one of the best nuggets I've heard in a long time! ------------------------------------------------ Learn how to become a Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Mortgage marketing with ChatGPT is the topic today. You must "train" ChatGPT every time you start a new chat. Today, I will show you three ways to train ChatGPT how to create mortgage marketing content. Once ChatGPT is trained on a particular topic, you can ask it to produce various content and marketing pieces. The quality of the content will depend on how well you train it upfront. The three ways to train ChatGPT include: - Tell it what you know about the topic - Ask it what it knows about the topic - Feed it what you want it to know about the topic The more information you train ChatGPT on, the more variety of content and marketing angles you can create from this "knowledge base." Have questions or comments about this episode? Let me know in the comments section, and subscribe to the channel for more great AI-assisted marketing ideas. ----------------------------------------------- Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Financial education is the most important thing we can focus on as mortgage professionals in today's market. Millennials and even Gen Z homebuyers will make up most real estate transactions for at least the next few years. Brian Vieaux, President of Finlocker, joins me in this video to demonstrate how to use modern marketing tools to engage with early-entry, tech-savvy first-time homebuyers. If you're a mortgage branch, Finlocker can be white-labeled, giving you your very own branded financial fitness tool that will give you a significant advantage over any brands not using these tools. Individuals, there's an option for you too! If you have questions about implementing this powerful homebuyer acquisition and nurture strategy in your business, contact ethan.vieaux@finlocker.com Let him know you heard about Finlocker from the podcast! ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Agent Profit Plan is an extraordinary success strategy rolled out by legendary industry branding expert Tim Davis of The Originator's Guide In this interview, I talk to Tim about his humble beginnings and what drives his passion and creativity. Even if you never use any of Tim's ideas or products, you cannot help but be motivated and inspired by his story and his success! I highly encourage you to check out Tim's The Originators Guide coaching group. I'm on the call every week, and it's an amazing group having incredible success in today's market. Learn more about the Extraordinary Success Strategies in Tim's world at https://www.theoriginatorsguide.com/

And if you want to take him up on the offer he dropped at the end of the interview, you can reach him at timdavis@theoriginatorsguide.com ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Mortgage Marketing Outsourcing is not everyone's first choice, but in many cases, it's necessary. With the market slowdown, Dan Smokoska was downsized after running the marketing department for a large retail lender for years. I started hearing about Dan several months ago as he embarked on a really smart and effective LinkedIn strategy to launch his new effort to make his marketing chops accessible and affordable for loan officers and smaller companies. Dan is a smart guy with a really smart approach to what it takes to Be Loangendary in the mortgage business by creating a lead-to-life-of-loan process that so many small business owners desperately need in today's market. I highly encourage you to connect with Dan, join his free Be Loangendary Newsletter, and learn more about what this amazing marketing mind is doing to help loan officers thrive in a challenging mortgage market. Be Loangendary Newsletter: https://beloangendary.com Loangendary Marketing: https://loangendarymarketing.com LinkedIn Profile: https://www.linkedin.com/in/dansmokoska/ ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Sales, they say, is a numbers game. But what happens when the numbers no longer add up? That's how many feel in the mortgage industry today. Andrea Mai is a good friend of mine and a wonderful human being with a servant's heart. In this video, we talk about how to lead with your humanity and serve others through education and empowerment. Andrea has written two books, The Calm Homebuyer's Guide & Workbook and The Calm Home Seller's Guide & Workbook, to bring down the tension and stress that can be associated with buying or selling a home. We share servant leadership strategies for generating business in today's market using these tools to stand out and sell from your soul. You can get more information about the Calm Guides here - https://payhip.com/CalmGuides If this sounds like a strategy for you, use code: scott at checkout to get 10% off digital products. If you really want to take your creativity to the next level, check out Andrea's 2-Day Writing Meditation Virtual Retreat on August 4th & 5th - https://bookme.name/andreamai/be-here-writing-meditation-online-retreat ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Mortgage Lead Generation is something that many loan officers are trying to implement into their business channels in 2023. However, it's not as easy as just "buying leads," as many have discovered. I'm joined this week by Jason Frazier, a long-time consumer direct marketer. I In this conversation, Jason shares his career insights, wisdom, and best practices for making this business channel work for you in your business today. I always find Jason's honesty refreshing. We're not trying to convince you that you should be buying mortgage leads; we're not telling you that you shouldn't be generating or buying consumer direct leads. What we are doing is giving you realistic, honest talk about what expectations you need to have and what systems you need to have in place to make consumer-direct mortgage lead generation work. If you're thinking about doing consumer direct mortgage lead generation, or you're already doing consumer direct lead generation, I would love to know if you agree, disagree, or have anything to add to this conversation. Leave your comments, questions, or contributions in the comments below. ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

In this video, I use Claude.ai to Deliver DISC Driven Results in your mortgage business. Whether you are a loan originator or a manager of loan originators, I think this will be as eye-opening and jaw-dropping for you as it was for me. Claude.ai is a newly public AI platform created by some of the original employees of ChatGPT. What's different about this AI platform is that it allows you to upload attachments to it. In this experiment, I upload my DISC assessment and my Marketing DNA results ( https://www.perrymarshall.com/marketing/dna/ ) to learn how to coach me better, manage me, and help me create a marketing strategy around my strengths, superpowers, and in my genius zone. I look forward to your feedback on this experiment and hope you'll share your thoughts, ideas, and perspective on using tools like Claude.ai to create real results in your business. ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Short-form video secrets from marketing expert Mike Faraci will take your social media game to the next level. I often get the question, "Should I be doing a short-form or long-form video?" The answer is YES - Both is the right answer. It's not a matter of one or the other. They serve different audiences and deliver different messaging. I really enjoyed talking to Mike. He's got a great story, a great heart, and he is truly passionate about empowering mortgage originators by providing services, support, and coaching on communicating better on video. You can find more about Mike's company at https://hittheredbutton.com or https://videomarketingmarvels.com Want to learn more about a done-for-you solution for long-form video creation? Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

2023 HELPER Act Update - We've launched the OFFICIAL Helper Act communication group on Facebook this week. The group is open to everyone who is passionate about helping First Responders and Teachers afford to live in the communities they serve. https://www.facebook.com/groups/643244551014871 Sam Royer and I discussed his visit to Washington, D.C., this week and where we need the most help educating representatives and getting their support for H.R. 3170 and S. 1514. ----------------------------------------------- Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Content marketing is something that everyone "wants to do," but there are a million reasons why you don't. With AI tools like ChatGPT and Google Bard, there's no excuse for coming up with topics or repurposing content to amplify your reach. Content marketing is just a matter of perspective. Content is just a documented conversation. We create content every day. Every time we talk about the market, talk to a client or have a conversation with a referral partner about growing our business, content is created. We don't always do it with purpose or document it so that others may benefit from our years of experience and expertise. Conversations take place on our timeline. Content helps others on their timeline. There is also a science behind content marketing. It's called a Hub and Spokes Strategy. Once you understand the how, you can use AI to help you easily and quickly create content ideas, repurpose content, and be the first to market with your experience and expertise. Want to know more about how to overcome the time, editing, publishing, and fear of camera concerns? Check out what we're doing at the FindMyWayHome Expert Network. We've removed all of the hurdles to being an unstoppable content-creating force! Learn more below. ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

AI Assisted Consumer Direct Lead Generation Strategies will generate leads today and, more importantly, loans and referrals far into the future. In this video, I invite you to attend four AI Assisted Consumer Direct Lead Generation Strategy classes I will offer in July 2023. These strategies are designed to not only start conversations about cash out and purchase financing opportunities today, but they are also specifically created to give you the tools, topics, and strategy for building your long-term business. What We Cover in These Classes - Four Timely & Relevant Topics - Cash Out Refinance Conversations - Build Homebuyer Database / Pipeline - Create New Referral Partners Four Comprehensive Classes - Unpaused: The Student Loan Payment Crisis - The HELPER Act: First Responders Advocacy - House Hacking: ADU & Owner-Occupied Units - New Construction Strategy - Millennial Buyers Why Should You Attend? - Want More Cash Out & Purchase Leads? - Want to Build Consumer Direct Channel? - Want to Build More Referral Relationships? - Want to Separate Yourself from the Competition? - Sick and Tired of “Waiting for Business”? What You'll Get Out of These Classes - Step By Step Strategy - Tools to Execute - Consumer Direct Content Marketing = Control - An Excuse to Start Conversations About Financing - Leads Today, More Referrals & Loans Tomorrow - Learn How to Use AI to Produce More Loans - Receive Detailed Strategy Playbooks - Prompts Get Notified When Classes Are Available - https://qrco.de/bda65u ------------------------------------------------------------------------- Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

LIVE Homebuyer Marketing Webinar - Tuesday, June 20th - 11am PT / 12pm MT / 1pm CT / 2pm ET Register for this FREE Webinar on LinkedIn: https://www.linkedin.com/video/event/urn:li:ugcPost:7072353638177787904/ Note: You may have to be logged into LinkedIn to register. ------------------------------------------------ I am going to show you how to use Google Bard and ChatGPT to: - Find high-intent homebuyer areas in your State - Identify the wants and needs of high-intent buyers - Create a hub and spokes marketing strategy to build a list - Create new builder relationships that protect your clients - Create a list of high-intent buyers that want to get "mortgage ready" My goal with this live webinar is to demystify the use of AI and help you create marketing strategies for list building and sales conversion that are limited only by your creativity and marketing prowess!

If you're watching / listening to this after June 20th, I will post the recording in the next week or two! ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Cash Out Refinance Leads can be generated if you're smart about your targeting and your messaging. In the last episode, we used Google's Bard AI engine to find the States and Counties with the highest amount of credit card debt in 2023. In this video, we are building a content strategy to capture and convert those cash-out refinance leads! Using the geographic and demographic targeting we did in the last episode and the targeted content we've created in this video, you will have lower marketing costs, higher conversion rates, and hopefully, a handful of cash-out refinance leads you can start working on today! Here is a link to the ChatGPT thread I used for this video. https://chat.openai.com/share/f95ea99a-f8c5-452d-826c-4f66411bc594 This new feature of ChatGPT will allow you to see and build off of the prompt that I already built! I hope this helps! Please let me know if you are using the strategies I'm sharing in these videos and if there's anything I can do to help you implement them. If you like what I'm sharing, please Subscribe to my channel. Thank you! ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - ⁠https://www.MLO.Expert⁠ THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - ⁠https://blog.feedspot.com/loan_officer_podcasts/⁠

HELPER Act Content & List Building Strategy is the next step in this newsjacking marketing strategy. If you didn't watch part one of this series, I highly recommend it so you understand why this specific topic is so powerful and cannot be ignored as a list-building strategy. To recap, we are positioning ourselves as the authority and news "source" for information about a powerful new 100% financing loan program for Police, Firefighters, EMTs, Paramedics, and K-12 Teachers. We are creating content around this topic and asking them to opt in for updates. This bill was originally introduced to both the House and the Senate in 2021. Last week, the Senate bill was reintroduced. There are also major trade associations on the Hill with an army of lobbyists pushing for the passing of this bill. In this video, I will show you how to establish yourself as the "source" of news and information about the progress of this new loan program and leverage that trust and authority to build a massive list of homebuyer prospects in those respective professions. This is a powerful strategy that, quite frankly, is responsible for many of the top mortgage and real estate agent influencers on YouTube today - Just with different news (CARES Act primarily). Next week will be the last installment in this series. I will show you several ways to capture, engage, and convert eligible homebuyers interested in taking advantage of this no-downpayment mortgage loan proposed in the HELPER Act. Most of your competition will not even attempt this strategy. Let those with eyes see. Let those with ears hear. ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - ⁠https://www.MLO.Expert⁠ THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - ⁠https://blog.feedspot.com/loan_officer_podcasts/⁠