HELPER Act Content & List Building Strategy is the next step in this newsjacking marketing strategy. If you didn't watch part one of this series, I highly recommend it so you understand why this specific topic is so powerful and cannot be ignored as a list-building strategy. To recap, we are positioning ourselves as the authority and news "source" for information about a powerful new 100% financing loan program for Police, Firefighters, EMTs, Paramedics, and K-12 Teachers. We are creating content around this topic and asking them to opt in for updates. This bill was originally introduced to both the House and the Senate in 2021. Last week, the Senate bill was reintroduced. There are also major trade associations on the Hill with an army of lobbyists pushing for the passing of this bill. In this video, I will show you how to establish yourself as the "source" of news and information about the progress of this new loan program and leverage that trust and authority to build a massive list of homebuyer prospects in those respective professions. This is a powerful strategy that, quite frankly, is responsible for many of the top mortgage and real estate agent influencers on YouTube today - Just with different news (CARES Act primarily). Next week will be the last installment in this series. I will show you several ways to capture, engage, and convert eligible homebuyers interested in taking advantage of this no-downpayment mortgage loan proposed in the HELPER Act. Most of your competition will not even attempt this strategy. Let those with eyes see. Let those with ears hear. ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/