My guest for Episode 6 is Edik Mitelman, who is the General Manager for Privacy Cloud at AppsFlyer. In this episode, we not only delve into the intricacies of data clean rooms but also explore the mobile ads ecosystem and demystify the concept of a mobile measurement partner - a new domain for me and it has lot of similarities with the measurement challenges in the retail media world. This episode is likely the last part in the series on data clean rooms. The contents of this podcast are also available in written format through my newsletter (link below).
In this episode, we discuss:
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My guest for Episode 5 is Nick Henthorn, who is the SVP for Sales in UK and Europe at InfoSum. The contents of this podcast are also available in written format through my newsletter (link below).
In this episode, we discuss:
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Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY
My guest for Episode 4 is Ben Foulkes, who is the Commercial Director at Epsilon (now part of the Publicis Groupe). The contents of this podcast are also available in written format through my newsletter (link below).
In this episode, we discuss:
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Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY
My guest for Episode 3 is Tim Abraham, who is the Senior Director of Data Partnerships at The Trade Desk (TTD).
In this episode, we discuss:
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Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY
My guest for Episode 2 is Tim Norris-Wiles, who is the MD for EMEA region at Habu. In this episode, we discuss:
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Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY
Welcome to Episode 1 of the Retail Media Insights podcast. My guest today is Seth Tapsfield, who is currently the sales director at LiveRamp in the UK. In this episode, we discuss:
* (01:28) Seth's Background
* (04:44) Use cases powered by LiveRamp
* (12:54) Parties involves in data collaboration
* (17:33) Third-party data for enrichment
* (20:17) Minimum data retailers need to provide to be valuable to advertisers
* (23:09) LiveRamp's USP
* (23:57) ATS and Addressability
* (27:03) Challenges and opportunities in data clean room adoption
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Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY
The retail media landscape is evolving rapidly, and the primary goal of this podcast is to offer you an in-depth exploration of this ever-changing ecosystem. Together, we will delve into new technologies, innovative strategies, and essential mental models that will hopefully make us smarter about this space.
This podcast will complement the perspectives I share in my newsletter. To kick things off, in season 1, I will be diving deep into the topic of offsite media, which has been a recent focus of mine. I am excited to welcome guests from leading data clean room companies, demand-side platforms (DSPs), external dataset owners, retail media networks, and advertisers. Through these conversations, we hope to shed light on critical questions like how these technologies can be used, how you should approach data partnerships as retailers and advertisers, and what are the barriers and some best practices in this space.
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Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY