My guest for Episode 3 is Tim Abraham, who is the Senior Director of Data Partnerships at The Trade Desk (TTD).
In this episode, we discuss:
- (01:53) Tim's journey from LiveRamp to TTD
- (03:53) Reasons for growing importance of retail data for media activation
- (08:00) Ad optimisation options prior to retail data partnerships?
- (08:59) Differences in data partnerships with TTD versus with Data Clean Rooms
- (13:00) Technical options for sharing data with TTD
- (18:06) Controls placed on use of retail data for media activation by brands
- (19:31) Go-to-market options for retail media companies
- (23:40) Fragmentation of retail media
- (25:52) Targeting capabilities for advertisers, and their associated impact
- (28:39) Technical details of how TTD finds relevant audience in the open web
- (30:22) Tim's surprising learnings over the last two years
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Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY
