My guest for Episode 5 is Nick Henthorn, who is the SVP for Sales in UK and Europe at InfoSum. The contents of this podcast are also available in written format through my newsletter (link below).
In this episode, we discuss:
- (02:04) Nick's background
- (03:23) InfoSum's solutions
- (06:16) What is a de-centralised clean room?
- (08:03) Case studies of impact
- (11:21) Clean room adoption across functions
- (13:30) InfoSum's approach to identity solutions
- (16:15) InfoSum's measurement solutions
- (18:19) Partnership with ITV and Channel4
- (20:47) InfoSum’s USP
- (23:57) Key considerations when deciding a clean room
- (25:41) Common challenges in clean room adoption
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Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY
