Data Clean Rooms (Part 2) | Tim Norris-Wiles at Habu

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Retail Media Insights

Keshav Parthasarathy

7 episodes

5 days ago

The retail media ecosystem is evolving quickly and this podcast aims to provide you a deep-dive into this fast-changing ecosystem. We will learn about new technologies, strategies and mental models that will make us smarter. This podcast complements my newsletter, titled eponymously, where I provide my own perspectives on various topics related to retail media. Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY

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Data Clean Rooms (Part 2) | Tim Norris-Wiles at Habu

Retail Media Insights

32 minutes 29 seconds

2 years ago

Data Clean Rooms (Part 2) | Tim Norris-Wiles at Habu

My guest for Episode 2 is Tim Norris-Wiles, who is the MD for EMEA region at Habu. In this episode, we discuss:

(03:10) Tim's background
(04:26) Habu's origins and its current solutions
(10:59) Clean room adoption in US vs. Europe
(13:39) The three types of data clean rooms
(18:47) Habu's USP and the concept of interoperability
(25:37) What is a data clean room activation solution
(27:35) Challenges and opportunities in data clean room adoption

You can follow me on:

LinkedIn: https://www.linkedin.com/in/keshav-parthasarathy-a8ba3322/

Retail Media newsletter: https://retailmediainsights.substack.com/

Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY