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Retail Media Insights
Keshav Parthasarathy
7 episodes
5 days ago
The retail media ecosystem is evolving quickly and this podcast aims to provide you a deep-dive into this fast-changing ecosystem. We will learn about new technologies, strategies and mental models that will make us smarter. This podcast complements my newsletter, titled eponymously, where I provide my own perspectives on various topics related to retail media. Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY
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All content for Retail Media Insights is the property of Keshav Parthasarathy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The retail media ecosystem is evolving quickly and this podcast aims to provide you a deep-dive into this fast-changing ecosystem. We will learn about new technologies, strategies and mental models that will make us smarter. This podcast complements my newsletter, titled eponymously, where I provide my own perspectives on various topics related to retail media. Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY
Show more...
Marketing
Business
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Data clean rooms (Part 4) | Edik Mitelman at AppsFlyer
Retail Media Insights
37 minutes 9 seconds
1 year ago
Data clean rooms (Part 4) | Edik Mitelman at AppsFlyer

My guest for Episode 6 is Edik Mitelman, who is the General Manager for Privacy Cloud at AppsFlyer. In this episode, we not only delve into the intricacies of data clean rooms but also explore the mobile ads ecosystem and demystify the concept of a mobile measurement partner - a new domain for me and it has lot of similarities with the measurement challenges in the retail media world. This episode is likely the last part in the series on data clean rooms. The contents of this podcast are also available in written format through my newsletter (link below).

In this episode, we discuss:

  • (01:43) Edik's key career learnings
  • (05:17) AppsFlyer's genesis as mobile measurement partner (MMP), and the difference between web and mobile ads ecosystem
  • (10:21) Evolution of AppsFlyer
  • (13:19) What prompted AppsFlyer to expand into data clean room?
  • (20:27) AppsFlyer's USP as a data clean room provider
  • (25:19) View on clean room for retail media
  • (26:55) Cross-channel attribution and clean room interoperability
  • (31:25) Cloud interoperability
  • (32:19) Adoption challenges and what's next for AppsFlyer

Follow me on:

  • ⁠⁠⁠Retail Media newsletter⁠⁠⁠
  • ⁠⁠⁠LinkedIn⁠⁠⁠


Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY

Retail Media Insights
The retail media ecosystem is evolving quickly and this podcast aims to provide you a deep-dive into this fast-changing ecosystem. We will learn about new technologies, strategies and mental models that will make us smarter. This podcast complements my newsletter, titled eponymously, where I provide my own perspectives on various topics related to retail media. Song credits: Podcast jingle 453 (fast version) by Lundstroem. Source: Free Music Archive. License type - CC BY