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Quality during Design

Dianna Deeney

179 episodes

3 days ago

How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others? Not all features are equal in the eyes of our customers. And not all features are value-added, either. In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a tool that maps customer satisfaction against the implementation of product features. You'll learn...

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All content for Quality during Design is the property of Dianna Deeney and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others? Not all features are equal in the eyes of our customers. And not all features are value-added, either. In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a tool that maps customer satisfaction against the implementation of product features. You'll learn...

Show more...

Episodes (20/179)

Quality during Design

QDD Redux: Prioritizing Customer Satisfaction in Product Design (the Kano Model)

How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others? Not all features are equal in the eyes of our customers. And not all features are value-added, either. In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a tool that maps customer satisfaction against the implementation of product features. You'll learn...

1 week ago

18 minutes

Quality during Design

Beyond Requirements: How Quality Methods Provide Actionable Design Inputs

Send us a text Every product designer knows that critical moment when you must shift from understanding customer needs to actually engineering solutions. It's where the magic happens—and where many projects stumble. After a week of concept development with your team (customer evaluations, benefit analysis, symptom ID, and process mapping), you've gathered valuable insights. But how do you transform this mountain of information into concrete technical requirements? Quality tools transf...

3 weeks ago

14 minutes

Quality during Design

Map the User Journey: Design for Seamless Experiences

Send us a text This episode explores the critical importance of evaluating the customer's use process during concept development. Rather than focusing solely on what your product does, understanding how users will interact with it creates opportunities to design more intuitive, enjoyable experiences. By mapping out the steps users take from beginning to end using process flowcharts, development teams gain clarity on inputs, outputs, and the journey between them. Quality engineers have ...

1 month ago

10 minutes

Quality during Design

Keven Wang’s 4-Step Journey to AI-Powered Quality Control (A Chat with Cross-Functional Experts)

Send us a text What happens when cutting-edge AI meets manufacturing quality control? The results are nothing short of revolutionary. Keven Wang, co-founder and CEO of UnitX, takes us through the world of AI-powered visual inspection, where it is transforming how factories detect defects and improve product quality. Drawing from his experience with over 160 manufacturers worldwide, Keven reveals how these systems consistently outperform both human inspectors and traditional rule-based vision...

1 month ago

49 minutes

Quality during Design

Design to Avoid Problems: Focusing on Symptoms Early On

Send us a text Ever stood in that devastating moment when customers finally interact with your nearly-finished product only to hear them say, "I don't like that" or "This doesn't work for me"? After months of development and what you thought was adequate customer engagement, these late-stage revelations can send you spiraling back to the drawing board, costing time, money, and team morale. This episode dives deep into why this painful scenario happens even to the most diligent product develo...

2 months ago

11 minutes

Quality during Design

Slow Down to Speed Up: Jake McKee's Guide to AI Innovation (A Chat with Cross-Functional Experts)

Send us a text What does it really mean to design relationships with artificial intelligence? Jake McKee, a community strategist with over two decades of experience working with companies like Lego and Apple, brings clarity to this complex question by introducing us to AI Experience Design (AIX). In this eye-opening conversation, Jake draws a powerful parallel between today's AI transformation and the digital transformation of the early 2000s. The key difference? Scale and speed. While the e...

2 months ago

51 minutes

Quality during Design

Uncovering Customer Desires: Understanding Benefits in Concept Development

Send us a text What truly matters in product design – the features you create or the benefits users experience? In this exploration of a cornerstone concept, we dive into the critical distinction between benefits and features that can make or break your product development efforts. Benefits describe your users' experience – the positive outcomes and emotional connections that result from using your product. Features, meanwhile, are the tangible, measurable components that make your product w...

3 months ago

13 minutes

Quality during Design

Blank Flipcharts Don't Make Magic, But Templates Do

Send us a text That "fuzzy front end" of product development, where ideas should flourish, often becomes a frustrating quagmire of unfocused brainstorming sessions and competing perspectives. The truth is, traditional brainstorming doesn't work nearly as well as we've been led to believe. Drawing from research and decades of experience, this episode reveals why teams facing blank flipcharts produce fewer and lower-quality ideas than those using structured approaches. The solution? Visual mod...

3 months ago

12 minutes

Quality during Design

Why Your Cross-Functional Team Isn't Communicating Effectively (And How to Fix It)

Send us a text Have you ever watched a promising product idea slowly die in the fuzzy space between "great concept" and "actual development"? You're not alone. The journey from product idea to market-ready solution contains a critical yet often overlooked phase: concept development. This is where cross-functional teams must align their diverse perspectives to create a solid foundation for design. But as many product developers discover, this is precisely where communication frequently ...

4 months ago

11 minutes

Quality during Design

The Hidden Costs of Poor Concept Development in Product Design

Send us a text The hidden costs of poor product development can devastate your project timeline, budget, and ultimate market success. Drawing from Dr. Robert Cooper's research, this episode reveals how skipping proper concept development—the critical "fuzzy front end" of product design—leads many teams into a costly "ready-fire-aim" approach. Most development teams dedicate a mere 16% of project time to concept work, despite evidence showing successful products allocate 75% more resources to...

4 months ago

16 minutes

Quality during Design

Brighten Your Creative Spark

Send us a text Ever hit that wall where your creative tank feels bone dry? That moment when you've been grinding away at your projects, head down for so long that when someone asks for innovation, you come up empty? You're not alone. Creative slumps happen when we get too immersed in our specialized domains. As engineers and designers, we develop expertise through consistent application of familiar tools and techniques. But that same specialization creates mental echo chambers where we recyc...

4 months ago

12 minutes

Quality during Design

QDD Redux: Choosing a Confidence Level for Test using FMEA

Send us a text Ever wondered if you're wasting resources by setting unnecessarily high confidence levels for your reliability requirements? You're not alone. Many engineering teams default to 95% or 99% confidence without considering the downstream impact on testing timelines and resources. This episode tackles a question that's been coming up frequently from listeners: how to choose appropriate confidence levels for reliability requirements and test methods. Rather than making arbitrary dec...

5 months ago

7 minutes

Quality during Design

AI in Design: Coming Full Circle

Send us a text As a Generation X engineer, I've watched design processes evolve from manual drafting kits and hand-derived equations to sophisticated CAD systems powered by artificial intelligence. What fascinates me most isn't the replacement of skills but their enhancement. The engineering fundamentals I learned decades ago haven't become obsolete. They've become more powerful when paired with AI and machine learning tools. Today's design engineers have unprecedented autonomy. Tasks that o...

5 months ago

12 minutes

Quality during Design

QDD Redux: 5 Aspects of Good Reliability Goals and Requirements

Send us a text Good reliability requirements are going to drive our design decisions relating to the concept, the components, the materials, and other stuff. So, the moment to start defining reliability requirements is early in the design process. But, what makes a well-defined reliability requirement? There are five aspects it should cover: do you know what they are? We'll describe what makes a good reliability requirement and examples of common (but not good) requirements. Visit the pod...

6 months ago

14 minutes

Quality during Design

Supplier Agreements: The Good, The Bad, and The Quality

Send us a text We dive deep into the intricate relationship between supplier agreements and product quality, highlighting the essential aspects to consider when partnering with suppliers. Quality in design is not just a checkbox; it requires clear communication and collaboration. • Exploring the challenges of designing custom components • Discussing the different types of supplier agreements • The importance of defining and measuring quality expectations • Navigating multip...

6 months ago

13 minutes

Quality during Design

Practice Makes Improvement in Subjective Probability Estimations

Send us a text Does the phrase "Subjective Probability Estimation" make you feel uncomfortable? If you're a data-driven professional, you're likely wary of each of those terms on their own, let alone combining them into one thing. But we sometimes need to do it. And we can practice to get better at it. In this episode, we emphasize the importance of subjective probability estimations in decision-making, especially in situations where concrete data may be unavailable or impractical...

7 months ago

16 minutes

Quality during Design

QDD Redux: Quality Tools are Legos of Development (and Their 7 Uses)

Send us a text How are quality tools Legos of development? We talk about two philosophies of brick building and our use of the family of quality tools. We also talk about seven uses of quality tools in product development. Visit the podcast blog for fun graphics. Other Quality during Design podcast episodes you might like: Choosing Quality Tools (Mind Map vs. Flowchart vs. Spaghetti Diagram) Quality as a Strategic Asset vs. Quality as a Control **BI-WEEKLY EPISODES** Subscribe to this show...

7 months ago

13 minutes

Quality during Design

Cultivating a Culture of Craftsmanship within Quality Systems

Send us a textTradespeople bring expertise, innovation, high quality, and leadership to product development. If we're lucky enough to be able to work with them, they're an invaluable part of the engineering team. What about when we're working without them? How can we create a culture of craftsmanship in a company that uses a quality system? In this episode, we talk about the crafts' and trades' relationship with quality systems, and steps toward creating a culture of craftsmanship.Visit the p...

8 months ago

11 minutes

Quality during Design

The Mighty Power of Mini Reports

Send us a textWhen you perform analysis and share it with others to make a decision, do you sometimes just send the file with a blurb in an email? Only to not quite remember what you did later, when you need it most. There's a simple, relatively fast thing to do: a Mini Report. And it provides so much more than just jogging a memory.Mini reports are a valuable tool for communication in engineering. By using them, engineers can enhance team collaboration, streamline decision-making, and ...

8 months ago

14 minutes

Quality during Design

Celebrating a Year of Insights

Send us a textCelebrating a year of insights and community growth, this episode reflects on key moments, popular episodes, and the future direction of the Quality During Design podcast. 2024 included episodes focused on actionable insights, deep-dive series, expert interviews, and insightful book reviews. With gratitude for listeners and a commitment to quality, we look ahead to new topics and collaborations for 2025.**BI-WEEKLY EPISODES**Subscribe to this show on your favorite provider and G...

9 months ago

11 minutes