How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others? Not all features are equal in the eyes of our customers. And not all features are value-added, either. In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a tool that maps customer satisfaction against the implementation of product features. You'll learn...
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How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others? Not all features are equal in the eyes of our customers. And not all features are value-added, either. In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a tool that maps customer satisfaction against the implementation of product features. You'll learn...
QDD Redux: Prioritizing Customer Satisfaction in Product Design (the Kano Model)
Quality during Design
18 minutes
2 weeks ago
QDD Redux: Prioritizing Customer Satisfaction in Product Design (the Kano Model)
How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others? Not all features are equal in the eyes of our customers. And not all features are value-added, either. In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a tool that maps customer satisfaction against the implementation of product features. You'll learn...
Quality during Design
How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others? Not all features are equal in the eyes of our customers. And not all features are value-added, either. In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a tool that maps customer satisfaction against the implementation of product features. You'll learn...
