We break down why risk analyses often become checkbox theater and replace them with a simple, practical impact vs likelihood matrix that guides action. From quick wins to high-stakes unknowns, we show how to calibrate effort, buy the right learning, and move with confidence. Join the Substack for monthly guides, templates, and QA where I help you apply these to your specific projects. Are your teams struggling with poor communication and rushed timelines? Is your product vision clouded...
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We break down why risk analyses often become checkbox theater and replace them with a simple, practical impact vs likelihood matrix that guides action. From quick wins to high-stakes unknowns, we show how to calibrate effort, buy the right learning, and move with confidence. Join the Substack for monthly guides, templates, and QA where I help you apply these to your specific projects. Are your teams struggling with poor communication and rushed timelines? Is your product vision clouded...
The Hidden Costs of Poor Concept Development in Product Design
Quality during Design
16 minutes
5 months ago
The Hidden Costs of Poor Concept Development in Product Design
Send us a text The hidden costs of poor product development can devastate your project timeline, budget, and ultimate market success. Drawing from Dr. Robert Cooper's research, this episode reveals how skipping proper concept development—the critical "fuzzy front end" of product design—leads many teams into a costly "ready-fire-aim" approach. Most development teams dedicate a mere 16% of project time to concept work, despite evidence showing successful products allocate 75% more resources to...
Quality during Design
We break down why risk analyses often become checkbox theater and replace them with a simple, practical impact vs likelihood matrix that guides action. From quick wins to high-stakes unknowns, we show how to calibrate effort, buy the right learning, and move with confidence. Join the Substack for monthly guides, templates, and QA where I help you apply these to your specific projects. Are your teams struggling with poor communication and rushed timelines? Is your product vision clouded...