We break down why risk analyses often become checkbox theater and replace them with a simple, practical impact vs likelihood matrix that guides action. From quick wins to high-stakes unknowns, we show how to calibrate effort, buy the right learning, and move with confidence. Join the Substack for monthly guides, templates, and QA where I help you apply these to your specific projects. Are your teams struggling with poor communication and rushed timelines? Is your product vision clouded...
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We break down why risk analyses often become checkbox theater and replace them with a simple, practical impact vs likelihood matrix that guides action. From quick wins to high-stakes unknowns, we show how to calibrate effort, buy the right learning, and move with confidence. Join the Substack for monthly guides, templates, and QA where I help you apply these to your specific projects. Are your teams struggling with poor communication and rushed timelines? Is your product vision clouded...
Uncovering Customer Desires: Understanding Benefits in Concept Development
Quality during Design
13 minutes
4 months ago
Uncovering Customer Desires: Understanding Benefits in Concept Development
Send us a text What truly matters in product design – the features you create or the benefits users experience? In this exploration of a cornerstone concept, we dive into the critical distinction between benefits and features that can make or break your product development efforts. Benefits describe your users' experience – the positive outcomes and emotional connections that result from using your product. Features, meanwhile, are the tangible, measurable components that make your product w...
Quality during Design
We break down why risk analyses often become checkbox theater and replace them with a simple, practical impact vs likelihood matrix that guides action. From quick wins to high-stakes unknowns, we show how to calibrate effort, buy the right learning, and move with confidence. Join the Substack for monthly guides, templates, and QA where I help you apply these to your specific projects. Are your teams struggling with poor communication and rushed timelines? Is your product vision clouded...
