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Programmatic Pulse
Sentient Talent
90 episodes
4 days ago
This podcast series will interview industry leaders in Programmatic, AdTech & MarTech to dissect their career journeys, strategies and actionable insights, providing an invaluable roadmap for those looking to excel in the space. Alongside these conversations, we'll share the latest industry trends, technologies and innovations to provide a comprehensive 360-degree view of the programmatic landscape.
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Marketing
Business
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All content for Programmatic Pulse is the property of Sentient Talent and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast series will interview industry leaders in Programmatic, AdTech & MarTech to dissect their career journeys, strategies and actionable insights, providing an invaluable roadmap for those looking to excel in the space. Alongside these conversations, we'll share the latest industry trends, technologies and innovations to provide a comprehensive 360-degree view of the programmatic landscape.
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Marketing
Business
Episodes (20/90)
Programmatic Pulse
Ep.90 | Freddie Turner | Managing Director EMEA at Chalice AI

This week Sean is joined by Freddie Turner, Managing Director EMEA at Chalice AI.

We discussed 👇

00:15 Career Journey

04:50 Building your Network for the Future

17:23 Decision Making Process for a New Opportunity

20:13 Who are Chalice?

22:13 What is Sell-Side Decisioning

30:10 Career Advice

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1 week ago
32 minutes 15 seconds

Programmatic Pulse
Ep.89 | Frazer Locke | SVP International Sales at TripleLift

This week Sean is joined by Frazer Locke, SVP International Sales at TripleLift.

We discussed 👇

00:15 Career Journey

03:19 Working across Retail and eCommerce

18:49 Amazon Experience

34:00 Joining TripleLift

40:15 Opportunities in Retail Media

48:10 Career Advice

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2 weeks ago
52 minutes 52 seconds

Programmatic Pulse
Ep.88 | Paul Evans | Founder at V2RSION

This week Sean is joined by Paul Evans, Founder and Chief Positioning Engineer at V2RSION

We discussed 👇

00:15 Career Journey

07:26 Transitioning to AdTech

12:11 From Corporate to Startup

14:33 Positioning Explained: What It Is & Why It Matters

21:40 V2RSION Approach

35:41 Career Advice: Every Second Counts

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3 weeks ago
41 minutes 58 seconds

Programmatic Pulse
Ep.87 | Dave Ajumobi | Programmatic Lead at Two Circles

This week Sean is joined by Dave Ajumobi, Programmatic Lead at Two Circles.

We discussed 👇

00:15 Dave's Career Journey

13:19 Gaming & Data

15:39 Two Circles & Programmatic Strategy

27:07 Streaming, Data & Omnichannel Growth in Sports

36:36 Career Advice

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1 month ago
43 minutes 51 seconds

Programmatic Pulse
Ep.86 | Shanil Chande | Chief Programmatic Officer at Talon

This week Sean is joined by Shanil Chande, Chief Programmatic Officer at Talon


We discussed 👇

00:15 Shanil's Career Journey

07:32 Startup Life - Risk vs Reward & Lessons Learned

12:53 Building Teams & GTM Strategies

16:38 Joining Talon

21:15 Digital Transformation & Building a Programmatic Dept.

25:59 Growth of Programmatic Out of Home

31:35 Why OOH & CTV Are Having Their Moment

36:17 Trust, Creativity & Democratization of Traditional Media

40:55 Career Advice: “The Person in the Arena”

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1 month ago
46 minutes 32 seconds

Programmatic Pulse
Ep.85 | Kari McCreath | Digital Ad Sales Expert

This week Sean is joined by Kari McCreath, Digital Ad Sales Expert.


https://www.linkedin.com/posts/karimccreath_q4ready-digitalsales-marketingstrategy-activity-7370741833909514240-zD7Z?utm_source=share&utm_medium=member_desktop&rcm=ACoAADBdzioBkFSaHsecYHMyr1eBSE830_mXxT4

We discussed 👇

00:15 Kari's Career Journey

04:53 In-Game Advertising - Potential & Value Exchange for Gamers

09:13 Visibility on LinkedIn & Why Content Matters

11:26 Q4 Sales Prep

18:17 Sales Tactics

20:35 Using Your Network When Starting a New Role

23:00 Reputation, Grace & Curiosity in AdTech

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1 month ago
29 minutes 4 seconds

Programmatic Pulse
Ep.84 | Michael Isaacs-Olaye | Managing Director UK at Happydemics

This week Sean is joined by Michael Isaacs-Olaye, Managing Director UK at Happydemics

We discussed 👇

00:15 Michael’s Career Journey

06:54 Building Expertise in Video and Measurement

11:44 Speaking with Confidence & Staying Curious

14:16 Joining Happydemics: Role, Vision & Growth Plans

21:00 Measurement Channels & New Opportunities

23:19 Diversity, Inclusion & Power of Representation

36:35 Career Advice: Curiosity as a Superpower

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1 month ago
39 minutes 46 seconds

Programmatic Pulse
Ep.83 | Alex Grieves | Global Head of Programmatic at billups

This week Sean is joined by Alex Grieves, Global Head of Programmatic at billups.


Big shoutout to our show sponsors adnomaly


We discussed 👇

00:15 Alex’s Career Journey

02:34 Learning the Tech Side

04:52 Moving into Programmatic DOOH

07:10 Transition to Commercial Director Role

10:10 Joining Billups: Independence, Agility & Tech Focus

12:24 Leading Programmatic at Billups & Team Growth

14:43 Building a Global Proposition & Private Jet Analogy

17:05 Challenges of Scaling Programmatic Globally

19:28 How Programmatic DOOH Campaigns Work (Step by Step)

24:12 Reporting & Measurement

28:51 Career Advice: Get Comfortable Being Uncomfortable

31:17 Don’t Delay Hard Tasks & Embracing Change

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2 months ago
33 minutes 40 seconds

Programmatic Pulse
Ep.82 | Alex Glover | Managing Director, Programmatic at Brainlabs

This week Sean is joined by Alex Glover, Managing Director, Programmatic at Brainlabs

Massive shoutout to our sponsors for this episode adnomaly. Their AI driven anomaly detection prevents costly campaign slip ups by catching issues like missing geo targeting, 404 landing pages, or mis set budgets before they escalate. Safeguard your spend at adnomaly.de


We discussed 👇

00:15 Alex’s Career Journey

04:15 Who Brainlabs Are & Why He Joined

06:38 Exciting Channels: CTV, Audio & Digital OOH

08:57 Brainlabs’ Work in CTV & Unified Approach

11:24 Digital OOH: Opportunities & Challenges

13:51 Big Agency vs Indie: What’s Different

16:13 Brainlabs’ Graduate Scheme in Buenos Aires

20:54 Developing Passion & Craft in Programmatic

23:15 Career Advice

25:42 Getting Noticed for Promotions

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2 months ago
28 minutes 27 seconds

Programmatic Pulse
Ep.81 | ⁠Steven Filler⁠ | Country Manager UK at ⁠ShowHeroes⁠

This week Sean is joined by Steven Filler, Country Manager UK at ShowHeroes


We discussed 👇

00:15 Steven’s Career Journey

02:28 Blueprint for Launching New Businesses

04:51 Who ShowHeroes Are & Why He Joined

07:20 Taking ShowHeroes to Market

09:40 Growth, Challenges & Building Momentum

12:07 CTV’s Present & Future Potential

14:28 Why CTV Could Become the Ultimate Storytelling Platform

16:47 How to Move from Sales Manager to Director

19:02 Building Culture & Leadership Qualities

21:24 Hiring Right & Team Fit

23:39 Career Advice: Own Your Development

25:59 Mentorship, Asking for Help & Industry Support

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2 months ago
27 minutes 23 seconds

Programmatic Pulse
Ep.80 | Matthew Newcomb | Managing Director, Kevel Ads at Kevel

This week Sean welcomes the return of Matthew Newcomb, Managing Director, Keval Ads at Kevel.

We discussed 👇

00:17 Welcoming Mr Newcomb Back

03:05 Who Kevel Are & What They Do

05:07 Why Move to Retail Media & Join Kevel

09:40 Getting Up to Speed in a New Vertical

10:25 Retail Media Simplified: How It Works

12:05 Old vs Modern Retail Media Networks

14:32 Opportunities & Challenges in Retail Media

16:51 Kevel's Growth Model & SaaS Approach

18:03 M&A Basics: Purpose & Strategy

21:27 Selling a Business: The Process & Challenges

22:49 How the M&A Landscape Has Changed

25:02 Building an Attractive Business for Acquisition

27:27 Profitable Models & Growth Areas to Focus On

29:50 Career Advice: “Do What Others Won’t”

33:32 Networking, Work Ethic & LinkedIn Presence

35:58 The Compound Effect of Consistency

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2 months ago
37 minutes 34 seconds

Programmatic Pulse
Ep.79 | David Sequeira | EVP at Skai

This week Sean is joined by David Sequeira, EVP at Skai.

We discussed 👇

00:15 David’s Career Journey

06:05 Lessons from Agency Life & Switching Sides

09:15 Managing Global Roles & Travel Balance

13:25 What Skai Does & the Rise of Retail Media

18:15 Retail Media, Search, and AI Evolution

19:35 Hiring, Culture & Recruitment

23:25 Purpose-Driven Interviewing

27:15 Advice for Ambitious Sellers

31:25 Career Advice: Say Yes & Step Up

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3 months ago
32 minutes 58 seconds

Programmatic Pulse
Ep.78 | Mike Hauptman | Founder & CEO at AdLib

This week Sean is joined by Mike Hauptman, Founder & CEO at AdLib


We discussed 👇

02:46 Mike’s Start in AdTech

06:42 Founding AdLib: Why and How

07:18 The Startup Journey: Rewarding but Relentless

13:59 What AdLib Does & How It’s Different

17:18 Who AdLib Serves: 4 Core ICPs

20:30 Why Single DSPs Are Limiting

23:41 Career Advice: Be Real & Make Shit Happen

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3 months ago
27 minutes 37 seconds

Programmatic Pulse
Ep.77 | Caroline Lidington | UK MD & GM - MENA & APAC Invibes Advertising

This week Sean is joined by Caroline Lidington, UK MD & GM - MENA & APAC Invibes Advertising.

We discussed 👇

00:20 - Caroline’s Career Journey

02:50 - Launching InVibes & Global Growth

05:20 - Creative Tech & Smart Targeting

07:50 - Fashion Meets GenAI

11:20 - Career Advice & Leadership

15:20 - Belief, Grit & Growth in Lockdown

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3 months ago
18 minutes 19 seconds

Programmatic Pulse
Ep.76 | Zac Selby | Global Head of Digital Strategy at dentsu

This week Sean sat down with Zac Selby, Global Head of Digital Strategy at dentsu.

We discussed 👇

00:15 - Zac’s Journey into AdTech & Moving to London

04:15 - Local vs Global Media Buying Explained

07:55 - Inside a Global Role & AI Roadmap

11:40 - Smarter Measurement: Behavioral & Attention Metrics

19:20 - Career Advice & Building Visibility

23:15 - Quote to Remember: “What Stands in the Way...”

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4 months ago
24 minutes 18 seconds

Programmatic Pulse
Ep.75 | Blake Seabrook & Brendan Carney | Country Managers, UK & SE at Readpeak

This week on the show Sean is joined by Blake Seabrook & Brendan Carney, Country Managers, UK & SE at Readpeak.

We discuss👇

00:16 - Career Journeys

05:00 - The Readpeak Platform

07:21 - Publisher and Advertiser Perspectives

09:39 - Breaking Into Agencies & Overcoming Tech Stacks

14:20 - Nordic vs UK Market Differences

21:38 - Market Evolution & Smaller Agencies

24:03 - Career Advice & Mentorship

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4 months ago
30 minutes 33 seconds

Programmatic Pulse
Ep.74 | ⁠Ben Putley⁠ | Co-Founder & CEO at ⁠Alkimi⁠

This week Sean is joined by Ben Putley⁠, Co-Founder & CEO at ⁠Alkimi⁠.


We discuss👇

💫 The evolution of Alkimi

💫 Building a decentralised ad exchange

💫 Lessons from their growth journey

💫 How to utilize AI to gain an edge

💫 Career advice for emerging leaders

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4 months ago
45 minutes 32 seconds

Programmatic Pulse
Ep.73 | ⁠Christopher Pettit⁠ | Co-Founder & CEO at ⁠Revving⁠

This week Sean is joined by Christopher Pettit, Co-Founder & CEO at Revving


Chapters below 👇

00:15 Recap of Fired Up Event

01:53 Chris’ Career Journey

06:38 What Revving Does

08:58 Industry Finance Problem

11:18 Why Late Payments Persist

13:43 Building Revving Obstacles & Growth

16:03 Convincing CFOs to Use Revving

18:33 Fixing the AdTech Ecosystem

20:32 Career Progression & Financial Literacy

23:01 Advice for Career Growth


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4 months ago
28 minutes 6 seconds

Programmatic Pulse
Ep.72 | Fabian Beste | Co-Founder & CEO at 4screen

Programmatic Pulse podcast is back! Sean is joined by the CEO of the 2024 London AdTech Economic Forum winner - Fabian Beste @ 4screen.


Chapters below 👇

00:15 Introduction to Fabian and 4Screen

05:46 The Concept and Technology Behind 4Screen

08:59 Starting in Covid

11:57 Partnerships with Major Automakers

14:43 The Startup Ecosystem in Munich

18:26 Growth Opportunities for 4Screen

21:15 Career Advice and Networking

25:07 Lessons Fabian has Learnt From his Journey

28:01 Team Structure and Hiring Challenges

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5 months ago
29 minutes 9 seconds

Programmatic Pulse
Ep.71 | Darren Jacobs | Sales Director EMEA at Zitcha

This week Sean is joined by Darren Jacobs, Sales Director EMEA at Zitcha.


Chapters below 👇

00:29 - Career Journey

03:10 - Transitioning to a Global Market

06:14 - What Does Zitcha Do?

07:33 - Building a Retail Media Network

11:59 - How a Retailer Can Win

15:03 - Challenge in Retail Media

17:42 - The Future of Retail Media

29:04 - Career Advice

Show more...
6 months ago
32 minutes 22 seconds

Programmatic Pulse
This podcast series will interview industry leaders in Programmatic, AdTech & MarTech to dissect their career journeys, strategies and actionable insights, providing an invaluable roadmap for those looking to excel in the space. Alongside these conversations, we'll share the latest industry trends, technologies and innovations to provide a comprehensive 360-degree view of the programmatic landscape.