Ep.78 | Mike Hauptman | Founder & CEO at AdLib

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Programmatic Pulse

Sentient Talent

90 episodes

4 days ago

This podcast series will interview industry leaders in Programmatic, AdTech & MarTech to dissect their career journeys, strategies and actionable insights, providing an invaluable roadmap for those looking to excel in the space. Alongside these conversations, we'll share the latest industry trends, technologies and innovations to provide a comprehensive 360-degree view of the programmatic landscape.

Marketing

Business

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All content for Programmatic Pulse is the property of Sentient Talent and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Ep.78 | Mike Hauptman | Founder & CEO at AdLib

Programmatic Pulse

27 minutes 37 seconds

3 months ago

Ep.78 | Mike Hauptman | Founder & CEO at AdLib

This week Sean is joined by Mike Hauptman, Founder & CEO at AdLib

We discussed 👇

02:46 Mike’s Start in AdTech

06:42 Founding AdLib: Why and How

07:18 The Startup Journey: Rewarding but Relentless

13:59 What AdLib Does & How It’s Different

17:18 Who AdLib Serves: 4 Core ICPs

20:30 Why Single DSPs Are Limiting

23:41 Career Advice: Be Real & Make Shit Happen