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Programmatic Pulse
Sentient Talent
90 episodes
4 days ago
This podcast series will interview industry leaders in Programmatic, AdTech & MarTech to dissect their career journeys, strategies and actionable insights, providing an invaluable roadmap for those looking to excel in the space. Alongside these conversations, we'll share the latest industry trends, technologies and innovations to provide a comprehensive 360-degree view of the programmatic landscape.
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Marketing
Business
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All content for Programmatic Pulse is the property of Sentient Talent and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast series will interview industry leaders in Programmatic, AdTech & MarTech to dissect their career journeys, strategies and actionable insights, providing an invaluable roadmap for those looking to excel in the space. Alongside these conversations, we'll share the latest industry trends, technologies and innovations to provide a comprehensive 360-degree view of the programmatic landscape.
Show more...
Marketing
Business
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Ep.80 | Matthew Newcomb | Managing Director, Kevel Ads at Kevel
Programmatic Pulse
37 minutes 34 seconds
2 months ago
Ep.80 | Matthew Newcomb | Managing Director, Kevel Ads at Kevel

This week Sean welcomes the return of Matthew Newcomb, Managing Director, Keval Ads at Kevel.

We discussed 👇

00:17 Welcoming Mr Newcomb Back

03:05 Who Kevel Are & What They Do

05:07 Why Move to Retail Media & Join Kevel

09:40 Getting Up to Speed in a New Vertical

10:25 Retail Media Simplified: How It Works

12:05 Old vs Modern Retail Media Networks

14:32 Opportunities & Challenges in Retail Media

16:51 Kevel's Growth Model & SaaS Approach

18:03 M&A Basics: Purpose & Strategy

21:27 Selling a Business: The Process & Challenges

22:49 How the M&A Landscape Has Changed

25:02 Building an Attractive Business for Acquisition

27:27 Profitable Models & Growth Areas to Focus On

29:50 Career Advice: “Do What Others Won’t”

33:32 Networking, Work Ethic & LinkedIn Presence

35:58 The Compound Effect of Consistency

Programmatic Pulse
This podcast series will interview industry leaders in Programmatic, AdTech & MarTech to dissect their career journeys, strategies and actionable insights, providing an invaluable roadmap for those looking to excel in the space. Alongside these conversations, we'll share the latest industry trends, technologies and innovations to provide a comprehensive 360-degree view of the programmatic landscape.