Ep.83 | Alex Grieves | Global Head of Programmatic at billups

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Programmatic Pulse

Sentient Talent

90 episodes

4 days ago

This podcast series will interview industry leaders in Programmatic, AdTech & MarTech to dissect their career journeys, strategies and actionable insights, providing an invaluable roadmap for those looking to excel in the space. Alongside these conversations, we'll share the latest industry trends, technologies and innovations to provide a comprehensive 360-degree view of the programmatic landscape.

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All content for Programmatic Pulse is the property of Sentient Talent and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Ep.83 | Alex Grieves | Global Head of Programmatic at billups

Programmatic Pulse

33 minutes 40 seconds

2 months ago

Ep.83 | Alex Grieves | Global Head of Programmatic at billups

This week Sean is joined by Alex Grieves, Global Head of Programmatic at billups.

Big shoutout to our show sponsors adnomaly

We discussed 👇

00:15 Alex’s Career Journey

02:34 Learning the Tech Side

04:52 Moving into Programmatic DOOH

07:10 Transition to Commercial Director Role

10:10 Joining Billups: Independence, Agility & Tech Focus

12:24 Leading Programmatic at Billups & Team Growth

14:43 Building a Global Proposition & Private Jet Analogy

17:05 Challenges of Scaling Programmatic Globally

19:28 How Programmatic DOOH Campaigns Work (Step by Step)

24:12 Reporting & Measurement

28:51 Career Advice: Get Comfortable Being Uncomfortable

31:17 Don’t Delay Hard Tasks & Embracing Change