Last Updated on June 4, 2025 by Owen McGab Enaohwo
Summary:
The Life Coach School is a B2C
company with 12 full-time employees in the personal development space. They
offer a monthly membership program that teaches clients how to coach
themselves, manage their minds, and control their thoughts to create the
results they want in their lives. They also have a coach certification program
for people who want to become life coaches themselves.
The company’s next big goal is to make $100 million in revenue by 2028. The Life Coach School was first established in 2007.
Highlights of Results The Life Coach School Got from Using SweetProcess:
* Cut down on wasted time and productivity loss.* Simplified training to the point where employees can train themselves.* Streamlined their detailed selling process for all products.
Listen to the audio interview:
Remote Working Remorse
Kimberly Job is the executive director of marketing and customer support of
The Life Coach School.
She’s responsible for ensuring everything works smoothly in the company and nothing gets missed.
Their company of 12 full-time
employees works remotely, which at times has been the culprit of costly
obstacles and mistakes. Specifically, they’ve experienced challenges with
training new employees due to communication and a lack of formalized
procedures.
And since team members had a lot of
knowledge in their heads that wasn’t documented, if they left the company and
moved onto a new position, the processes left with the employee.
Further compounding the issue was a
high turnover rate. In a fast-paced industry like personal development, many
employees simply don’t survive, and again take whatever they learned with them
without passing it on. So Job found that they constantly had to recreate processes
that either should have already been documented or had left with a team member.
But the trials didn’t stop there.
The company started growing at a rapid pace, and they tried to keep up by
giving each employee more tasks. They would speak individually with each
employee, meet with them, and train them on new tasks but this did not solve
the underlying issues.
Looking for Solutions
Job was clear that something needed
to change. She recounts a scenario in which a new employee was hired, and The
Life Coach School owner Brooke Castillo told the new hire’s manager not to
communicate with him in any other way besides video.
That was the start of something new, as the company started creating process videos for every task. Videos were stored within Basecamp, where all processes were documented. Job says,
“Video processes were helpful because the information was repeatable without managers having to repeat instructions to employees over and over.”
This, in effect, was the biggest cost of trying to systemize the company.
But there were still some
difficulties with their new system’s infrastructure. For one, it required that
team members sit through five- to 10-minute videos for every process they...
