Dive into how modern tech companies are transforming their customer success roles from support to main revenue drivers. Steve and Taylor discuss the evolution of customer success in the Product-Led Growth era, focusing on strategic implementations that elevate company earnings and client satisfaction.
Resources:
We release NEW episodes every FRIDAY!
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
Dive into the heated debate of who truly drives revenue in SaaS businesses today. Is it product, sales, marketing, or customer success?
Steve dissects the traditional and emerging paradigms to reveal the most effective strategies for driving company growth.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
Today, Steve discusses a new strategy that has proven to be a profitable revenue stream for one of his companies. Join existing paid communities that focus on technologies complementary to your product to convert their members into your users.
Resources:
We release NEW episodes every FRIDAY!
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
How did Jam grow to +90K users?
Steve and Ivanha (Founding Marketer for Jam) discuss PLG from a product marketing perspective. Explore how PLG is reshaping marketing tactics to stand out in a saturated SaaS market.
Resources:
We release NEW episodes every FRIDAY!
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
In this episode, Steve delves into the critical signals that indicate when it's time to start charging for your product, exploring the balance between value and pricing strategies.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
Steve examines the dynamic landscape of revenue generation models for companies embracing PLG strategies.
Highlighting the importance of adaptability, Steve delves into the complexities of each channel, including partnerships, affiliates, paid media, influencer marketing, and community engagement, alongside the pivotal roles of organic media and SEO.
This episode serves as a comprehensive guide for companies looking to diversify their growth strategies by blending PLG models with customer and sales-led initiatives, thereby maximizing their potential in the evolving digital landscape.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
Agencies provide high-touch services, but can they transition to product-led self-serve models? Steve explores that question with ShortNT, analyzing how this content creation agency can leverage forms, automation, and strategic packaging to facilitate the shift.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
Steve delves into the critical role of user onboarding in retaining clients and maximizing their lifetime value.
He emphasizes that a swift client turnover, despite a seemingly effective product and sales strategy, often points to inadequate onboarding.
Through various onboarding models, Steve advocates for a customized approach tailored to each business's unique needs, highlighting the potential of a well-crafted onboarding process to transform new users into loyal ambassadors and significantly impact a company's growth and customer satisfaction.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
Steve discusses the importance of customer segmentation in gaining traction and aligning marketing and customer acquisition efforts.
Exploring the need for segmentation in both client acquisition and customer success and the benefits it brings to operations.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
Steve delves into the metrics that service companies should focus on, such as active usage, trial conversion, net revenue churn, and customer acquisition cost.
Steve also recommends tools and systems for metric collection and emphasizes the importance of metrics in driving business growth with the PLG strategy.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
You built a sales machine, but is it sustainable?
** Steve talks about his top tips for transitioning from an old-school sales model to a shiny product-led system.
Learn how to identify your key product, lower the barrier to entry, and expand within existing accounts.
**
We release NEW episodes every FRIDAY!
**
ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
**
ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.
Last Episode of 2023!
In this conversation, Tony and Steve discuss the advantages and considerations of hiring an agency over an in-house team.
They emphasize the importance of understanding company size, expertise, and commitment when making this decision.
They also stress the need for clear communication, treating the agency as an employee, and setting realistic expectations.
We release weekly episodes!
Just a quick disclaimer: Not all our ideas are great, so be aware!
**ADDITIONAL RESOURCES**
1. Gobvio.com for playbooks of each episode
2. We create more related content on our Linkedin
3. Send your case-request to podcast@gobvio.com to be covered on a new episode!
Until next time, go sell, go market, gobvio.
Here is part 2!
In this conversation, Steve and Tony discuss the concept of Product-Led Growth (PLG) and how it can be implemented in a SaaS company.
They emphasize the importance of customer success in driving adoption and reducing time to ROI. They also discuss the different layers of PLG, including freemium options, feature-based pricing, and usage-based pricing.
They highlight the role of customer feedback and feature requests in shaping product development.
They also explore the shift in company DNA and the role of sales and marketing in a PLG approach.
We release weekly episodes!
Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
1. Gobvio.com for playbooks of each episode
2. We create more related content on our LinkedIn
3. Send your case-request to podcast@gobvio.com to be covered on a new episode!
Until next time, go sell, go market, gobvio.
In this conversation, Steve and Tony discuss the concept of Product-Led Growth (PLG) and how it can be implemented in a SaaS company.
They emphasize the importance of customer success in driving adoption and reducing time to ROI. They also discuss the different layers of PLG, including freemium options, feature-based pricing, and usage-based pricing.
They highlight the role of customer feedback and feature requests in shaping product development.
They also explore the shift in company DNA and the role of sales and marketing in a PLG approach.
Part 2 will be out on Tuesday 19/12!
We release weekly episodes!
Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
1. Gobvio.com for playbooks of each episode
2. We create more related content on our LinkedIn
3. Send your case-request to podcast@gobvio.com to be covered on a new episode!
Until next time, go sell, go market, gobvio.
Here is part 2!
Tony invested in a tattoo studio and shared insights on how to scale operations, marketing, hiring, and revenue.
With Steve, they discussed key strategies to build a thriving tattoo empire with one renowned artist at the center.
We release weekly episodes!
Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
1. Gobvio.com for playbooks of each episode
2. We create more related content on our LinkedIn
3. Send your case-request to podcast@gobvio.com to be covered on a new episode!
Until next time, go sell, go market, gobvio.
Tony invested in a tattoo studio and shared insights on how to scale operations, marketing, hiring, and revenue.
With Steve, they discussed key strategies to build a thriving tattoo empire with one renowned artist at the center. We release weekly episodes!
Send your case-request to podcast@gobvio.com and we will convert it to a recording.
Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
Until next time, go sell, go market, gobvio.
Steve and Tony don't mince words in this episode - if your agency has over 15 employees, you're likely overstaffed.
Learn how to leverage freelancers, AI, and strategic niches to maximize profits. Learn how to build content engines that run themselves to position your agency as a thought leader. Let AI work for you to create 10X the content in half the time.
We release weekly episodes!
Send your case-request to podcast@gobvio.com and we will convert it to a recording.
Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
1. Therevenuetable.com for playbooks of each episode
2. We create more related content on our Linkedin
3. Send your case-request to podcast@gobvio.com to be covered on a new episode!
Until next time, go sell, go market, gobvio.
Steve and Tony discuss actionable strategies to get a Juice Shop back to making healthy profits again. They suggest converting to food trucks, partnering with gyms, leveraging social media through challenges, and more. With creative tips for brick-and-mortar businesses looking to juice up sales.
We release weekly episodes! You can send your case-request to podcast@gobvio.com and we will convert it to a recording.
Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
Until next time, go sell, go market, gobvio.
Steve and Tony discuss the struggles of IT companies in a competitive landscape. With an oversaturation of developers worldwide, standing out is nearly impossible. They explain why most dev shops fail and give tips on building products instead of selling services.
We release weekly episodes!
You can send your case-request to podcast@gobvio.com and we will convert it to a recording.
Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
1. Therevenuetable.com for playbooks of each episode
2. We create more related content on our Linkedin
3. Send your case-request at podcast@gobvio.com to be covered on a new episode!
Until next time, go sell, go market, gobvio.
In this episode, Steve and Tony discuss how to stand out in the competitive luxury real estate market. They suggest creating engaging and even absurd email outreach focused on the ideal customer profile of sales executives and bankers who want to show off.
The key is understanding their psyche and using humor tailored specifically to them. We release weekly episodes! You can send your case request to podcast@gobvio.com and we will convert it to a recording. Just a quick disclaimer: Not all our ideas are great, so be aware!
ADDITIONAL RESOURCES
Until next time, go sell, go market, gobvio.