What Is Product-Led-Growth? And How to Implement a P.L.G Strategy Into Your Business, Part 2/2

https://is1-ssl.mzstatic.com/image/thumb/Podcasts112/v4/c6/45/cf/c645cf38-2d44-97c9-4d7d-5d59615c8cd2/mza_14978750898423735526.jpg/600x600bb.jpg

Podcast Led Growth

Gobvio

22 episodes

3 days ago

Welcome to the "Podcast Led Growth", hosted by the product-led growth consultant, and multi-agency founder Steve Baltodano. On this Podcast, we're cutting through the SaaS growth noise and laying down the law on PLG tactics that separate the victors from the rest. You'll hear the strategies that successful SaaS businesses use to get more customers, make more profit, and keep them longer. Also, you will get the failures and lessons of Steve, and how he broke the 6-figure revenue mark last year. New episodes every Friday. Let's get to work.

Entrepreneurship

Business

RSS

All content for Podcast Led Growth is the property of Gobvio and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/39377646/39377646-1708946352236-272ef33c33b6a.jpg

What Is Product-Led-Growth? And How to Implement a P.L.G Strategy Into Your Business, Part 2/2

Podcast Led Growth

25 minutes 48 seconds

1 year ago

What Is Product-Led-Growth? And How to Implement a P.L.G Strategy Into Your Business, Part 2/2

Here is part 2!

In this conversation, Steve and Tony discuss the concept of Product-Led Growth (PLG) and how it can be implemented in a SaaS company.

They emphasize the importance of customer success in driving adoption and reducing time to ROI. They also discuss the different layers of PLG, including freemium options, feature-based pricing, and usage-based pricing.

They highlight the role of customer feedback and feature requests in shaping product development.

They also explore the shift in company DNA and the role of sales and marketing in a PLG approach.

We release weekly episodes!

Just a quick disclaimer: Not all our ideas are great, so be aware!

ADDITIONAL RESOURCES

1. ⁠Gobvio.com⁠ for playbooks of each episode

2. We create more related content on our ⁠⁠⁠LinkedIn⁠ ⁠⁠

3. Send your case-request to ⁠⁠⁠podcast@gobvio.com ⁠⁠⁠ to be covered on a new episode!

Until next time, go sell, go market, gobvio.