Steve delves into the metrics that service companies should focus on, such as active usage, trial conversion, net revenue churn, and customer acquisition cost.
Steve also recommends tools and systems for metric collection and emphasizes the importance of metrics in driving business growth with the PLG strategy.
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We release NEW episodes every FRIDAY!
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ABOUT PODCAST-LED GROWTH
The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise.
- If you have questions or topics you would like to hear, send Steve a DM on LinkedIn.
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ABOUT STEVE BALTODANO
With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches.
In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.