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Optimized Online Marketing Podcast
Stacy Barnes
23 episodes
2 weeks ago
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Marketing
Business
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All content for Optimized Online Marketing Podcast is the property of Stacy Barnes and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
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Marketing
Business
Episodes (20/23)
Optimized Online Marketing Podcast
[022 OOM] Online Courses Aren't Your Only Option
In this episode of the Optimized Online Marketing podcast, I’m breaking six main types of online offers, including online courses, so that you can figure out which one is the best fit for you and your business. Here’s what we cover: ✅ Why online courses are often overhyped as the go-to online offer✅ The six core types of online offers: 1:1 Services – The easiest way to start selling what you know Group Coaching Programs – High-impact with more flexibility than courses Online Workshops – Great for testing ideas and building your audience Online Courses – When it is the right fit, here’s what to consider Resources – Digital resources such as templates, worksheets, premade files Membership Sites – For long-term growth and recurring revenue ✅ Real talk about what it takes to build each type of offer (and avoid burnout)✅ How to choose a format that’s sustainable and profitable If you’ve been stuck thinking your first offer has to be a full-blown course, this episode is your permission slip to start simpler and smarter. PS. Join us inside the First Offer Fast Track a free 5-day challenge that helps you create your first online offer without getting overwhelmed. Sign up at https://firstofferfasttrack.com
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2 weeks ago
18 minutes 20 seconds

Optimized Online Marketing Podcast
[021 OOM] Go Small
Go small and win. Ever feel like your launch has to be huge to be worth it? Like if you’re not signing up hundreds of students right away, you’re doing it wrong? Let’s talk about that. Because in this episode, I’m flipping the script on the “go big or go home” mindset. Spoiler alert: sometimes smaller is smarter. We’ll cover: Why aiming for a huge launch right away might actually backfire The hidden benefits of starting small and intentional Real talk on what you learn when you’re not overwhelmed by 500+ new students How to build a program that grows with you (instead of swallowing you whole) Whether you're planning your first launch or rethinking your current strategy, this episode is your permission slip to go smaller, smarter, and more sustainably.   https://optimizedonlinemarketing.com
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4 weeks ago
19 minutes 10 seconds

Optimized Online Marketing Podcast
[020 OOM] Failing is Winning
Ever made pancakes and nailed it on the first try? Yeah… me neither. 🥞 So why do we expect our first product launch—something 100x more complicated—to turn out flawlessly? In this episode, I’m talking about why your less-than-perfect launch isn’t a sign you’ve failed, it’s actually a fast-track to clarity, confidence, and a lessons for a better launch. We’ll chat about why even the best prep (courses, coaches, checklists) can’t replace real-world experience, and how your “flop” might be the most valuable part of your business journey so far. If you've been holding back because you're scared it won’t be perfect, hit play. This one's for you. 💛 https://optimizedonlinemarketing.com
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1 month ago
25 minutes 32 seconds

Optimized Online Marketing Podcast
[019 OOM] How Netflix Beat Disney with a Low Budget Film
Netflix beat Disney, not with a bigger budget, but with a better understanding of their audience. In this episode, I’m breaking down what made Netflix's "K-Pop Demon Hunters" stand out while Disney's "Elio" completely missed the mark, and what that means for your marketing. In this episode: - Why trying to appeal to everyone often leads to forgettable messaging- How Netflix leaned into a niche and won big- What happens when you're too afraid to exclude people- Why specificity builds stronger, more loyal audiences- How to confidently define who your offer is really for If you've ever worried that narrowing your audience will turn people away, this episode will give you the clarity and the courage to show up boldly for the people who need your work most.
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1 month ago
17 minutes 18 seconds

Optimized Online Marketing Podcast
[018 OOM] Taking a Break for June
Hey friend! Just a quick update in this short and sweet episode. I’m taking a little break from the podcast for the month of June. I’m heading to South Korea 🇰🇷 to celebrate BTS’ anniversary in Seoul with some friends. ARMY celebrates all month long! I had every intention of batching episodes ahead of time… but life had other plans. So instead of forcing it, I’m embracing the pause and taking time to rest, recharge, and soak in this once-in-a-lifetime trip. ✨ I’ll be back with a brand new episode on July 8th, and hopefully some fun stories and inspiration from my time in Korea. Thanks so much for being part of this community. I appreciate you!
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2 months ago
5 minutes 23 seconds

Optimized Online Marketing Podcast
[017 OOM] Evergreen vs Closed Door Launches
Evergreen vs Closed Launches 🌿🚪— Which One’s Right for You? In this episode of the Optimized Online Marketing podcast, I’m diving into one of the biggest questions I get asked: Should your offer be evergreen (open all the time) or closed-door (only available during specific launches)? I’ll walk you through:✨ The real pros and cons of each model⚡ Why urgency alone isn’t enough to drive sales🚫 When a closed-door launch might actually hurt your offer🎯 How to choose the best launch style for your business and audience If you're trying to figure out the right way to sell your course, membership, or coaching program—this episode will help you make a confident decision (and feel good about it too)! Let me know what you think. Tag me on Instagram @optimizedonlinemarketing
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2 months ago
9 minutes 5 seconds

Optimized Online Marketing Podcast
[016 OOM] List Building Essentials
In this episode of the Optimized Online Marketing Podcast, I break down what you really need to have in place before you start list building. Spoiler alert: don’t build your list too soon! I share what to do instead so that your list attracts the right people—people who are actually excited to buy from you. ✅ Learn what a lead magnet is and how to make yours irresistible✅ Set up an email nurture sequence that naturally leads to your offer✅ Discover a content strategy that keeps your audience warm and ready to buy Whether you're just getting started or you've been collecting emails without a real plan, this episode will help you create a list building strategy that works. 🔔 Don’t forget to subscribe and follow @OptimizedOnlineMarketing on Instagram!
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3 months ago
21 minutes 2 seconds

Optimized Online Marketing Podcast
[015 OOM] Less Is More
In this episode of the Optimize Online Marketing podcast, we’re flipping the script on what it means to create a valuable online offer. Forget the massive, 12-module signature course — your audience might be craving something shorter, simpler, and way easier to finish. ✨ Here's what we cover: Why shorter, more digestible offers are gaining traction How small, focused products can lead to MORE wins The magic of meeting your audience where they are (spoiler: they’re busy) Real talk on perfectionism, overdelivering, and what’s actually helpful If you’ve been feeling pressure to “do more” in your programs, this episode is your permission slip to do less — better. 🙌 PS. Sign up for the First Offer Fast Track waitlist at https://firstofferfastrack.com  
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3 months ago
16 minutes 8 seconds

Optimized Online Marketing Podcast
[014 OOM] When "Yes" Doesn't Mean "Yes"
Have you ever built something exactly like your audience asked for… only to hear crickets when it was time to launch? In this episode of the Optimized Online Marketing Podcast, we dive into the surprising truth about customer requests—and how to decode what they really mean. Here's what we cover: ✨ Why listening to customers doesn’t always mean taking their words at face value📱 How a request for a mobile app turned out to be something WAY more simple🧠 Tips to read between the lines and uncover what your audience actually needs🚫 The costly mistake of building the wrong thing—despite having the right intentions✔️ How to validate ideas by testing small, fast, and simple before going all in Whether you're creating your first offer or optimizing an existing one, this episode will help you think like a buyer and make decisions that lead to more sales—not just more features.
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3 months ago
12 minutes 19 seconds

Optimized Online Marketing Podcast
[013 OOM] Will my offer *actually* sell?
We always hear "build your list" — but what if your offer isn’t what people actually want?In today's episode, I’m walking you through 4 must-do steps to validate your offer first, so you can sell with confidence. You'll learn: ✅ How to know if your offer solves an urgent need✅ Quick ways to check if there's market demand (free tools!)✅ Why talking to real humans is non-negotiable✅ What to do if your idea doesn’t validate (pivot strategies!) Whether you’re launching your first program or reworking an idea, this episode will save you time, money, and major frustration. 🎧 Listen now — and send me a DM to tell me what you think!
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3 months ago
17 minutes 37 seconds

Optimized Online Marketing Podcast
[012 OOM] Facebook Ads for Beginners
This week on the Optimize Online Marketing Podcast, I sat down with Facebook and Instagram ads expert Zach Spuckler—and wow, was it a value-packed conversation! Zach brings nearly a decade of experience, having managed over $3 million in ad spend and supported over 10,000 entrepreneurs. He also hosts the Not Your Average Marketing Podcast, which has hit over half a million downloads. But what makes Zach truly stand out is his refreshingly honest approach to marketing. He’s not here for sleazy tricks or overnight promises. He’s all about sustainable success—and building trust that leads to long-term sales. 💡 Key Takeaways from the Episode: Marketing is a long game. Forget the quick hacks. Zach emphasizes nurturing trust and building relationships over making instant sales. Customer trust > flashy funnels. People are less likely to buy from a stranger. You need to warm up your audience before you pitch. Gone are the “throw money at a webinar” days. Today’s buyers are smarter. They want to feel connected before committing to your offer. Ads still work—if you use them right. It's not about dumping money into Meta; it’s about strategic nurturing and matching your message to your market. Your funnel should reflect the buyer’s journey. If they’re not ready to buy, your ads shouldn’t push—they should invite and engage. Whether you're new to ads or you're trying to revive a sluggish funnel, Zach’s wisdom will help you rethink your ad strategy in the best way possible. If you're interested in joining his Facebook Ads Bootcamp - perfect for beginners - join us at https://optimizedonlinemarketing.com/ads - Bootcamp starts April 28. See you there!
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4 months ago
35 minutes 23 seconds

Optimized Online Marketing Podcast
[011 OOM] When to Pivot Your Offer
Feeling unsure if it’s time to pivot your offer or stick with your original plan? In this episode, I share behind-the-scenes insights from a recent launch and what it taught me about listening to your audience and adjusting when needed. You’ll hear about: 🚦 How to know when it’s time to pivot your offer vs. stay the course 🎯 The importance of having a clear ideal client avatar—and what happens when you’re attracting two different ones 🛠️ How I adjusted my offer mid-launch to meet my audience where they are 🔄 Why pivoting doesn’t mean starting over (and how it can actually build long-term trust) 🧠 What to evaluate if your offer isn’t selling—like audience size, messaging, and nurturing Whether you're launching your first offer or refining your messaging, this episode will help you move forward with more clarity and confidence.
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4 months ago
9 minutes 16 seconds

Optimized Online Marketing Podcast
[010 OOM] Quantity OVER Quality
I just hit Episode 10 of the Optimized Online Marketing Podcast—and I’m celebrating this milestone with you! 🎉 In this episode, I’m diving into a truth that’s helped me (and so many others) create consistent content: quantity over quality wins—especially in the beginning. Here’s what I cover: ✨ Why focusing on more reps will actually help you get better, faster📸 That iconic story from Atomic Habits about photography students and the power of doing📱 My personal journey with the Reels Day Challenge to post more on Instagram🎢 A peek at my real life—fun at Epcot, a BTS concert (yep!), and squeezing this episode in before I fly If you’re waiting for things to be perfect before you share your work, this one’s for you. Let it be messy. Let it be fun. Just let it be out there.
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4 months ago
13 minutes 59 seconds

Optimized Online Marketing Podcast
[009 OOM] Lessons from a Beta Launch
🎉 In this week’s episode of the Optimized Online Marketing Podcast, I’m spilling the tea on my very first beta launch! I shared the behind-the-scenes of running the Optimized Sales Page Challenge and opening the doors to the Optimized Online Community. 🙌 Here are the juicy takeaways: 🛠️ Beta launches are essential—they help you validate your offer before going big. 💡 It’s okay (and expected!) for things to feel a little messy at first. 👥 The focus isn’t on getting tons of customers right away—it’s about testing, learning, and making things better. 🧠 Feedback from real users is pure gold for improving your customer experience. 🚀 Every stumble teaches you something new and gets you closer to your best launch ever! If you’ve been waiting for the “perfect” moment to launch, this episode is your sign to just start—because progress beats perfection every time! Join me inside of the Optimized Online Community! Doors close on April 7. Join me at https://optimizedonlinecommunity.com
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4 months ago
15 minutes 51 seconds

Optimized Online Marketing Podcast
[008 OOM] The Key to Unlock Sales with Your Ideal Client
This episode is all about getting super clear on who your dream client is and what kind of offer they’ll actually say yes to. The big takeaway? Figure out the exact moment they’re ready to buy—like really ready. When you know what’s going on in their life and build an offer that fits, your sales page basically writes itself! This episode is an excerpt of the Optimized Sales Page Challenge. Sign up at https://optimizedsalespage.com
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4 months ago
9 minutes 33 seconds

Optimized Online Marketing Podcast
[007 OOM] The Power of Consistency and Accountability in Content Creation
The Power of Consistency and Accountability in Content Creation In this episode of The Optimized Online Marketing Podcast, I dive into the importance of consistency in content creation and when it’s okay (or not okay) to take a break. I share personal insights on forming habits, staying accountable, and overcoming obstacles that often lead to inconsistency in business and content marketing. Here’s what I covered: ✅ Consistency is Key – If you're a new content creator, showing up regularly is crucial. It helps build trust with your audience and establish the habit of creating content, even when you don’t feel like it. ✅ The Power of Habit – I’ve built a daily habit of getting 10,000 steps and a 20-minute workout, and this discipline has had a major impact on my health and mindset. The same principle applies to content creation—sticking with a routine makes it easier over time. ✅ Overcoming the Motivation Trap – Success comes from taking action, even when it’s boring or inconvenient. Motivation isn’t always there, but discipline and commitment will push you forward. ✅ Accountability Drives Results – One of the biggest factors in my success has been accountability. Paid accountability groups, in particular, have helped me stay on track because everyone in the group has a stake in their progress. ✅ Avoid the "Shiny Object" Syndrome – Instead of constantly buying new courses, what most content creators really need is feedback and accountability to stay focused and keep moving forward. I’m also excited to invite you to join The Optimized Online Community, launching on April 1st! This community is designed to provide the accountability, support, and expert feedback you need to keep making progress in your business. If you want to test it out first, you can join my Optimized Sales Page Challenge, where I’ll personally review your sales page and provide direct feedback. 🚀 Want to stay accountable and level up your marketing? Join the waitlist at Optimized Online Community or sign up for the Optimized Sales Page Challenge. Tag me on Instagram @StacyBarnesCo to share your biggest takeaway! 🎯
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5 months ago
17 minutes 30 seconds

Optimized Online Marketing Podcast
[006 OOM] How to use Your Sales Page as a Business Blueprint
Your sales page isn't just a place to sell—it's the blueprint for your entire marketing strategy.  In this week's podcast episode, I break down the five key ways your sales page can help you build your business blueprint: ✅ Define your Ideal Client Avatar – Speak directly to their pain points & desires ✅ Build a program that truly serves – Tailor your offer to fit your audience's needs ✅ Create a high-converting lead magnet – Give them a quick win that leads to the sale ✅ Develop content that nurtures & sells – Answer objections & build trust ✅ Craft compelling launch assets – Turn objections into powerful emails that convert Your sales page does more than just sell—it guides your audience from curious to committed.🎯 Join me for the Optimized Sales Page Challenge! We'll walk through each step to create a page that not only converts but fuels your marketing strategy. 🔗 Sign up here: OptimizedSalesPage.com  
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5 months ago
14 minutes 42 seconds

Optimized Online Marketing Podcast
[005 OOM] Online vs In-Person Customer Experiences
Learn how to take lessons from in-person customer experiences and apply them to the online world. In this podcast:✅ The key elements that define customer experience (and why every moment counts!)✅ How in-person vs. online interactions impact customer perception✅ The power of surprise and delight to boost customer satisfaction✅ Why consistency in content, communication, and service builds trust and loyalty A seamless, engaging experience = more sales and happier customers! 🎉
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5 months ago
12 minutes 5 seconds

Optimized Online Marketing Podcast
[004 OOM] How Much Should I Charge? How to Price Your Digital Product or Program
In today's episode, we'll uncover the sweet spot for pricing your product or program. 🎯 Find the perfect “sweet spot” to maximize conversions and customer trust. 🏡 Learn how to use real estate pricing strategies to make your offer more attractive. 💰 Learn my strategy on how to price your:- Signature program- Mini course- Low ticket offer ✨ Plus:- How to leverage testimonials to charge higher prices- How to price your product *without* testimonials- When you can start charging $10K for premium programs 🎧 Don’t miss this episode. Listen now!
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5 months ago
11 minutes 23 seconds

Optimized Online Marketing Podcast
[002 OOM] How to Attract Ideal Clients
In this episode: Learn how to attract your ideal clients Figure out why your Ideal Client Avatar isn't working for you How an effective ICA can help write all of your marketing copy Get your free Sales Page Optimization Toolkit at https://optimizedsalespage.com
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6 months ago
12 minutes 45 seconds

Optimized Online Marketing Podcast