When you’re launching an offer for the first time, it’s easy to think everything is riding on this one moment. But here’s the truth: a launch isn’t the “be all, end all” of your business. It’s just a stepping stone. In this episode, I share the biggest lessons from running my First Offer Fast Track Challenge: Why a three-day challenge worked better than a longer one How the binge party re-engaged participants who had fallen behind What I learned from ads that didn’t go as planned Why I stopped selling mid-launch and focused only on serving The amazing feedback that shaped my next steps Why launching is a long game built on service, not pressure Episode 23 of the Optimized Online Marketing Podcast is for anyone who wants to approach launching with less stress, more clarity, and a focus on serving people first.